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Stock car racing in the US is thriving with more fans following the sport each passing season and NASCAR teams are just as popular as the drivers on social media platforms. There are over 17 teams in the Cup Series but teams also compete in the Xfinity Series and the CRAFTSMAN Truck Series.
Each team usually uses the same car brand for all its cars and big names like Hendrick Motorsports, Joe Gibbs Racing, and Stewart-Haas Racing all have four cars each.
Here are the top 5 NASCAR teams that have the highest combined following on three social media platforms in total: X (formally Twitter), Instagram and Facebook.
5. Team Penske
Team Penske has a sum of 740K followers on the three social media platforms. Owned by Roger Penske, it has won four Cup Series and two Xfinity Series championships since its first race in NASCAR in 1972. Team Penske's successful drivers, like Ryan Blaney and Joey Logano, attract a lot of fan attention online.
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The team was founded in 1966 and has also raced in Formula One, Can-Am, Trans Am, and Australia's Supercars.
4. RFK Racing
RFK Racing comes in fourth place with a combined following of 885.4K followers. Originally known as Roush Racing, Roush Fenway Keselowski Racing is another top team that was established in 1988.
The team drives Ford Mustangs in the Cup Series, the No. 6 for Brad Keselowski and the No. 17 for Chris Buescher, plus a part-time No. 60.
3. Joe Gibbs Racing
Joe Gibbs Racing has close to 1.4 million followers combined on the three social media platforms mentioned above.
Founded in 1992, the team has won five Cup Series championships and currently fields four full-time Cup Series entries and several Xfinity Series cars. The team also runs a driver development program, which has produced young talents like Joey Logano and Ty Gibbs. It switched from General Motors to Toyota cars in 2008.
2. Stewart-Haas Racing
Stewart-Haas Racing, which competes in the NASCAR Cup Series and Xfinity Series, has a total of 1.58 million followers on social media. Co-owned by Tony Stewart and Gene Haas, the team was founded in 2002 and has won two Cup Series titles as well as one Xfinity title.
It currently fields four Ford Mustangs in the Cup Series and two in the Xfinity Series. However, the team is set to close at the end of the 2024 season.
1. Hendrick Motorsports - the most popular NASCAR team on social media
Hendrick Motorsports tops the list with a strong social media following of 2.4 million. The team has 799.4K followers on X, 499K on Instagram, and 1.1 million on Facebook.
The team debuted at the 1984 Daytona 500 and has since become one of NASCAR's most successful teams with 18 championship titles to its name, including 14 in the Cup Series.
Hendrick Motorsports used to compete in all three NASCAR series, but now fields four full-time cars in the Cup Series, led by popular drivers like Kyle Larson and Chase Elliott.
