3 NASCAR drivers who have grown their wealth beyond the track

NASCAR drivers are among the wealthiest personalities in motorsports, with veteran drivers accumulating wealth over decades. Most of their earnings come from race winnings, though a few have diversified portfolios generating additional income off the track.

Most drivers reinvest their earnings into the sport, leveraging their understanding of the inner workings of stock car racing series. Drivers like Denny Hamlin, Kyle Busch, and Brad Keselowski have owned teams, past or present. Meanwhile, Tony Stewart, a championship-winning team owner, owns the iconic Eldora Speedway.

Beyond team ownership, some drivers have explored business opportunities outside of stock car racing. Kyle Busch previously owned Rowdy Energy, though it recently shut down. Martin Truex Jr., on the other hand, runs MTJ Aviation, a private charter company that specializes in medical flight services.

Let us take a look at three NASCAR drivers, who run successful business ventures.

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3 NASCAR drivers and their off-track business ventures

#3 Brad Keselowski

Brad Keselowski (Source: Getty)

Brad Keselowski previously owned a Truck Series team and currently serves as the co-owner of RFK Racing. Beyond juggling his duties as team co-owner and driver, the 40-year-old veteran driver owns Keselowski Advanced Manufacturing.

Based in Statesville, North Carolina, the high-tech manufacturing company specializes in additive manufacturing, CNC machining, and engineering design. The company was inaugurated in 2019 and has notable partners including ALSCO, GE Additive, Pinnacle X-Ray Solutions, and Autodesk, among others.

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#2 Kevin Harvick

Kevin Harvick (Source: Getty)

Former NASCAR champion Kevin Harvick previously owned a NASCAR Truck and Xfinity series team under the Kevin Harvick Inc. banner. The racing team was folded in 2011 but has recently fielded Late Models in the CARS Tour series. Apart from being a racing team, KHI operates as a management agency for athletes from different sports.

The full-service sports and celebrity marketing agency has represented the biggest names across NASCAR, UFC, PGA, Motocross, and the music industry. Some of its clients include Shane van Gisbergen, Corey Lajoie, Donald Cerrone, Miesha Tate, Chesson Hadley, and Vaughn Taylor, among others.

Harvick is also the co-owner of the CARS Tour series alongside Jeff Burton, Justin Marks, and Dale Earnhardt Jr.

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#1 Dale Earnhardt Jr.

Dale Earnhardt Jr.. (Source: Getty)

Dale Earnhardt Jr. tops the list of NASCAR's richest drivers, having amassed a net worth of $300 million, as reported by Celebrity Net Worth. Co-owner of championship-winning Xfinity outfit JR Motorsports, Dale Jr. has many other business ventures in his impressive portfolio.

Dale Jr. runs Dirty Mo Media, which hosts a variety of podcasts and shows. He also owns a sprawling 300-acre estate in North Carolina called Dirty Mo Acres. Additionally, he owns Whiskey River, a bar and restaurant chain with several locations.

The 49-year-old also co-owns FilterTime, a subscription-based air filter service, with Blake Koch. Moreover, he and his wife Amy have launched a premium, handcrafted vodka under the label High Rock. He is also a co-owner of the CARS Tour Series.