$65M worth Denny Hamlin shares his take on key 23XI Racing partner

Denny Hamlin co-owned 23XI Racing team announced the renewal of its partnership with Xfinity. The Comcast brand has partnered with the Michael Jordan-owned team since 2023 and will appear as the primary sponsor on both Bubba Wallace and Tyler Reddick's Toyota in select races.

Xfinity has a strong footprint in NASCAR, serving as a premier partner of the Cup Series while also holding the title sponsorship for the second-tier series. As part of the renewed partnership, 23XI Racing unveiled the Xfinity Mobile paint scheme for Tyler Reddick’s #45 Toyota, which is set to debut at Atlanta Motor Speedway.

Beyond serving as a primary sponsor for 23XI Racing, Xfinity has secured a unique and lucrative partnership with the team. At the Airspeed campus, the team unveiled the Xfinity Speed Center, a high-tech communication hub designed to function as a virtual war room, enabling real-time communications with the trackside team.

With Xfinity introducing cutting-edge technology to Airspeed, Hamlin, worth $65 million (according to Celebrity Net Worth), expressed his gratitude for the brand’s increased commitment. He wrote on X:

"Shoutout to @XfinityRacing for continuing to step up its partnership with @23XIRacing. Working together to bring new and exciting technology to our team."

In a press release, Hamlin highlighted how Xfinity’s innovation and reliable technology play a crucial role in the team’s success. Fans will also reap the benefits of the partnership through Xfinity Rewards, which provide access to 23XI pit boxes and driver meet-and-greets.

"Xfinity has been a strong supporter of Nascar in general and a key partner with 23XI, so we’re thrilled to have them expand with our organization as we continue to grow. It’s great to have a partner that not only shares a passion for racing but also understands how important innovation and reliable technology are to our current and future success. Xfinity has also always done a great job connecting with fans, so we’re excited to be a part of reaching out to avid and new fans through our partnership," he added. (via Forbes.com)

Reddick will drive the #45 Toyota at Atlanta Motor Speedway this weekend, on February 23.

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Denny Hamlin sets realistic expectations for 23XI Racing's newest team

Amid the legal drama surrounding 23XI Racing and NASCAR, Denny Hamlin and Michael Jordan have expanded their team into a three-car organization. Riley Herbst is behind the wheel for the #35 Toyota, having spent five years in the Xfinity Series with three victories.

In a recent episode of Actions Detrimental, Hamlin expressed confidence in Herbst, setting realistic expectations by suggesting the 25-year-old would consistently run in the top 20. He also described Herbst as an underrated talent.

"I really feel confident that Riley will outperform expectations this year. I think he’s very hungry, I think he’s very focused and very underrated in the talent side of things. So, I’m expecting good things from him," the 23XI Racing co-owner said. [from 57:20]

"I’m very very careful with expectations but I think he’s going to be a person that will contend inside the top 20 on most weeks," he added.

Herbst started his season with a 17th-place finish in the Daytona 500. After taking the white flag, he was pushing his boss, Hamlin, at the front but slid across the infield, losing several positions.