“All of our cars in the playoffs”: Brad Keselowski sets high goals with RFK following expansion in 2025

In November, Roush Fenway Keselowski Racing, also known as RFK Racing, announced its expansion to a three-car team. Recently, team co-owner-driver Brad Keselowski revealed what he expects from his NASCAR Cup Series team in 2025.

As per reports, former Stewart-Haas Racing driver Ryan Preece is expected to pilot the third entry, the No. 60 car, with a sponsorship from Kroger. King's Hawaiian, a longtime ally, will be parting ways with RFK Racing before the 2025 season kicks off at Bowman Gray Stadium on Sunday, February 2.

RFK Racing’s overall performance in 2024 was quite impressive. Keselowski snapped a 110-race winless streak and grabbed the checkered at Darlington Raceway back in May, thus qualifying for the playoffs. Notably, it was also his first win as a driver and co-owner.

However, Chris Buescher, driver of the No. 17 RFK Racing Mustang, closely missed the cutoff despite having the seventh-best average finish. Now, the goal for RFK Racing in 2025 is to get all three cars in the playoffs. Speaking of which, in an interview (via Kelly Crandall of Racer), Keselowski said,

“We want to put all of our cars in the playoffs.”

In their last three years of operation at the Cup level, RFK Racing has won six regular season races. As an owner, Keselowski feels that winning that many races in a single season is what the team should aim for.

“We want to win races. We want to win more races. We’ve won six point-paying races over the last three seasons, and we want to be able to do that in one season. That would be a good mark for us,” Keselowski added.

Brad Keselowski finished the 2024 NASCAR Cup Series season 13th on points. In 36 starts, the Rochester, Michigan native amassed nine top-5s and 14 top-10s.

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Brad Keselowski breaks silence on unusual sponsorship arrangement at RFK Racing

In almost every team, each car gets an individual primary sponsor. However, things are not the same at RFK Racing. Here, the sponsors are equally involved in the running of all three cars on its roster.

Brad Keselowski addressed the matter through a recent post on X, writing:

“We get a lot of questions about why we do this at @RFKracing

“Mainly 2 reasons-

1). Our partners get more value due to increased access to our team with all 3 drivers and cars.

2). Our employees have increased assurance that if a sponsor leaves, we are significantly less vulnerable to not being able to fund a team.”

It seems that the strategy worked out for RFK Racing, given how the team is being followed by an arsenal of big-shot companies like BuildSubmarines.com, Castrol, Fastenal, and most recently, Krogers, despite taking a substantial $2 billion hit in a sponsorship dispute with King's Hawaiian.