CW set to boast multi-billion dollar advertisers on their NASCAR Xfinity Series coverage starting Bristol

With the NASCAR Xfinity Series set to make its CW debut on Friday (September 20) at Bristol Motor Speedway, the American broadcast network has tied up with more than 25 multi-billion dollar advertisers. CW will cover the season's final eight events, including all seven playoff races.

According to reports earlier this year, CW will take over the exclusive broadcasting rights of all Xfinity Series races, practice, and qualifying sessions from 2025 through 2031. Every race throughout CW's seven-year NASCAR stint will stream on television for fans to watch for free.

As per journalist Adam Stern of The Sports Business Journal, companies like Samsung, Snapchat, KFC, Toyota, Pfizer, and the NAPA Network are among the few joining CW's coverage of the series this year. Stern added that most of the coverage will feature full-screen action, with some side-by-side and a few full-screen advertisements.

Here is what Stern wrote in his latest X (formerly Twitter) post:

"@TheCW says it has added 25 new advertisers for NASCAR coverage including @Samsung, @Snapchat, @KFC, @Toyota, @theNAPAnetwork, @NBCUniversal Parks, @Progressive and @Pfizer. It'll have some full-screen ads but says majority of races to be full-screen action or side-by-side."

Fans can watch Saturday's race, i.e., the Food City 300 from 7:30 pm ET onwards. PRN and SiriusXM NASCAR Radio will provide live radio coverage of the 300-lap event.

JR Motorsports driver Justin Allgaier is the reigning champion of the event at the 0.533-mile short track oval in Bristol, Tennessee. At the time of writing, he leads the NASCAR Xfinity Series standings, with Cole Custer, Chandler Smith, Austin Hill, and AJ Allmendinger rounding up the top five.

Dale Earnhardt Jr. seeks improved performance at Bristol after last year's fiery finish

Dale Earnhardt Jr., co-owner of JR Motorsports, will be back behind the wheel of the No. 88 Chevrolet for what could be his last Xfinity start on Saturday. However, this time, he seeks a better finish than last year's fall race.

The two-time Xfinity Series champion was well poised for a top-5 finish, leading 47 laps when he noticed smoke in his cockpit. His machine caught fire with just 29 laps to go, thus forcing him to exit the race early. Earnhardt Jr. left the racetrack with a P30 finish and a hole in his firesuit.

"Last year was a blast," Earnhardt Jr. said on a recent episode of Dale Jr. Download podcast. "Yes, I have thought about what would have happened had we not had the issue with it. I’ve run that over in my head a million times, and I have a vivid image of looking down at the floorboard and seeing that fire and thinking, ‘This is over.' I want to go back and finish the job."

Will Dale Earnhardt Jr. replicate his 2004 victory at "The Last Great Colosseum" this time? Will the fans ever hear the veteran racer shout "It's Bristol, baby!"? Only time will tell.