Dale Earnhardt Jr. and wife Amy narrate recipe to ‘a little something’ ahead of Christmas

NASCAR: NASCAR Hall of Fame Induction Ceremony - Source: Imagn
Dale Earnhardt Jr. and his wife Amy Earnhardt - Source: Imagn

Dale Earnhardt Jr. and his wife Amy Earnhardt shared a recipe to make Santa Claus happy and end the year on a high note. The former NASCAR driver took charge of making a cocktail named Sugar Cookie Martini with his vodka brand, High Rock.

High Rock Vodka shared a video from their official X account, where Dale Jr. and Amy explained the recipe to make a cocktail. The video where the latter talks about making Santa Claus' visit "extra merry," so far received over 10,400 views.

"Santa Claus comes to town next week. Have you made sure that you're on the nice list, Amy?" Earnhardt Jr. started off the video, by asking his wife. Soon after this, Amy Earnhardt replied.
"Absolutely, the big guy always comes to see me every year. Really. You bet! That's because I always leave Santa a little something to make his visit extra merry like this Sugar Cookie Martini."

Dale Jr. then began to spill the beans about the cocktail. Here's what he said:

"Combine one and half ounces of high rock with one ounce of Sugarlands Chocolate Coffee Sipping Cream, one ounce of Mark and Diggers Hazelnut Rum, two ounces of Cream, One Tea Spoon Powdered Sugar, and a Splash of Sugarlands Birthday Cake Sipping Cream.
"Shake and strain into a glass, garnish with golden sugar rim. Now that's pretty good treat for Santa! We appreciate each of you making 2024 a very special year."

Amy Earnhardt concluded the video with a wish:

"Cheers to a Merry Christmas and happy holiday."

Following his retirement from the sport, Dale Earnhardt Jr. is actively involved in multiple businesses with his wife, Amy Earnhardt, and sister, Kelley Earnhardt. From racing to liquor, the former NASCAR driver is involved on multiple business fronts.

In 2013, Dale Jr. started with his signature line of eyeglass frames in collaboration with NY Eyes Inc. He then built up the Whiskey River Beer and Wings restaurant in Charlotte, North Carolina, which he co-owns now.

Earnhardt Jr. also co-owns Filter-Time, an air filter service, Xfinity Series team JR Motorsports, and in 2022, he, along with his wife launched High Rock Vodka with Sugarlands Distilling Co.


Dale Earnhardt Jr. and his wife Amy Earnhardt launched High Rock Vodka

Dale Earnhardt Jr., the face of renowned brewery Budweiser, launched his own vodka line, High Rock Vodka. He launched the 88-proof (his signature number) Vodka with the association of Sugarlands Distilling Co., a Tennessee-based company.

Dale Earnhardt Jr. and wife Amy during the NASCAR Awards Banquet at Charlotte Convention Center. Mandatory Credit: Jim Dedmon-Imagn Images
Dale Earnhardt Jr. and wife Amy during the NASCAR Awards Banquet at Charlotte Convention Center. Mandatory Credit: Jim Dedmon-Imagn Images

Here's what he had to say about how the alcoholic beverage idea turned into a reality, via Forbes:

"They (Sugarlands) came into NASCAR around five years ago. We began conversations back then about how we could work together. I was really interested – in that point of my life – I wanted to have ownership in it and have something long term that I could pass on to my kids. Everything I’m focusing on now is equity things that should succeed long term.”

Dale Earnhardt Jr. retired from full-time Cup Series racing at the end of the 2015 season. He has 631 race appearances under his belt where he picked 26 wins, 15 pole positions, and 260 Top 10s.

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Edited by Hitesh Nigam
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