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NASCAR team owner, Justin Marks talked about how his company has grown from a NASCAR team to a global motorsports brand.
The founder of the Trackhouse Entertainment Group launched his team at the 2021 Daytona 500 and now fields three full-time cars in the NASCAR Cup Series. The team expanded in a short time and also entered MotoGP, the world’s second-most popular motorsport after F1 this year.
In a recent interview at Epartrade, Marks explained his decision to move outside NASCAR and enter MotoGP.
"When I look at, you know, sort of the mission of the company, when it comes to the investments... there's really a core component that's a qualifier when we look at these opportunities, and it's exclusivity. We want to be in places that it's hard to be in, to where there's only a certain number of people that have the ability to compete," Marks said (2:55 onwards).
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"Certainly, we have that in NASCAR with the Charter system, and in MotoGP... I really went to go kind of explore a form of motorsport that I didn't really have a lot of exposure to previously... really to take a look at where there might be opportunity for the business outside of the NASCAR industry," he added.
Marks also owns a go-kart track near Charlotte and invests in racing events like the CARS Tour and Music City Grand Prix.
"Had to just start getting creative" - Justin Marks on acquiring Chip Ganassi's charters
Justin Marks retired from full-time racing and started Trackhouse Racing with Daniel Suárez in the No. 99 car and Pitbull as a partner in 2021.
Marks later bought Chip Ganassi Racing’s NASCAR assets and added two full-time teams with Ross Chastain (No. 1) and Shane Van Gisbergen (No. 88). The 43-year-old talked about acquiring the charters in the same interview.
"I think that you have to be convicted in your mission. You have to be convicted in what you're trying to do, and you have to leave no stone unturned and not be afraid to have sort of any conversation and put yourself out there," Marks said (7:20 onwards).
"I mean, it was, you know, the acquisition of CGR was because I had tried to acquire four or five charters and lost every single one of them, and had to just start getting creative. I just got to a point where I was like, 'I'm willing to get hung up on, you know, I'm willing to get laughed out of the room, but I've got to go for it and ask the questions,'" he added.
Marks also launched the PROJECT91 initiative to give international drivers a chance in NASCAR and brought on three-time Supercars champion Shane van Gisbergen.
