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Hendrick Motorsports and William Byron on Thursday (Dec. 7) announced that Liberty University has renewed and expanded its relationship with the team for multiple races in the 2024 NASCAR Cup Series season.
The University will continue its role as the team’s primary sponsor while increasing its presence on William Byron’s #24 Chevrolet in 12 races, including two playoffs next season.
Liberty University has sponsored Byron since 2014, and the paint scheme for 2024 races will remain the same like this season.
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Byron, who's pursuing his B.S. in Strategic Communication through Liberty University’s Online Programs, will represent the red, white and blue paint scheme for the opening race, Busch Light Clash at The Coliseum on Feb. 4. The university paint scheme will return for the two early-season races at Bristol Motor Speedway (Mar. 17) and Richmond Raceway (Mar. 31).
The paint scheme will head to Texas Motor Speedway on Apr. 14, followed by Talladega Superspeedway (Apr. 21), and Dover Motor Speedway (Apr. 28).
The #24 Chevy will have a special patriotic paint scheme at his home track of Charlotte Motor Speedway for Coca-Cola 600 on May 26.
The rest of the schedule with Liberty as primary sponsor includes: Iowa Speedway (Jun. 16), Daytona International Speedway (Aug. 24), Darlington Raceway (Sept. 1), Watkins Glen International Raceway (Sept. 15) and finally back at Martinsville Speedway (Nov. 3).
William Byron reflects on his career-best NASCAR Cup Series season in 2023
The #24 Hendrick Motorsports Chevy driver had a breakout season in 2023 with six wins and a championship 4 appearance at the Phoenix Raceway.
The 26-year-old driver scored 15 top-five and 21 top-10 finishes and ended the season in third place in the standings. He will look to carry the same momentum heading into the 2024 season.
Speaking about his career-best Cup season, Byron said:
“Just trusting our process. As a team, we gained confidence, and we have a great group. We worked hard together, and we have all the tools and resources from Mr. (Rick) Hendrick and everyone at Hendrick Motorsports to do our jobs.
"We went out there and were able to capitalize on a lot of things. I enjoyed it, but at the same time (I am) hungry for a lot more.”
Catch William Byron in action when the 2024 Cup season kicks off at the Daytona International Speedway.
