Millionaire Kenny Wallace responds to fan's 'NASCAR is dying' remark over unsold die cast collection on Black Friday

Kenny Wallace has come to NASCAR's defense after a fan argued that the sport is dying. The fan believed NASCAR is declining because the die casts in its souvenir store were unsold on Black Friday.

Wallace, who is worth $9 million (as per Celebrity Net Worth), is a former NASCAR driver who won nine races in the Xfinity Series. He retired in 2015 after a 25-year run in the stock car racing league.

On his latest "Coffee with Kenny" episode on X (formerly Twitter), Wallace responded to a fan who said that NASCAR is dying. He argued the souvenir business declined because the companies got greedy and created more die casts, which affected the value of collections.

"NASCAR souvenirs and die casts, that business went to hell in a handbasket, and here's why... because they lied to you. What they did was they make a Dale Earnhardt die cast [...] they say this is only one of 10,000. Well, what would happen them souvenir companies, they'd get greedy and then make more," Wallace said [2:29]

He continued:

"You're sitting there thinking I've got 1 out 10,000 Dale Sr. die cast, the one that he won, you know, one of those big races in, and all sudden you look up a year or two later, and now they made 200,000 of them. Now that die cast is not worth anything."

Kenny Wallace said on his show that the lack of sales wasn't NASCAR's fault.

"The souvenir industry themselves got greedy and killed it. It wasn't NASCAR. That was not NASCAR's fault," Wallace argued. [5:47]

The Missouri native stated that he doesn't collect or accept NASCAR souvenirs. Instead, he just wants to run his dirt car and share his opinions on his show.

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Kenny Wallace dismisses "demise of NASCAR" remarks

In an earlier episode of the "Coffee with Kenny" show, Kenny Wallace responded to the 'demise of NASCAR' remarks. Wallace defended NASCAR, citing the recent significant moves that reflect the growth of the sport, including the addition of a third car at 23XI Racing.

The 61-year-old stated on X:

"Emergency press conference, we did coffee with Kenny, and the NASCAR news is rocking this morning. My Lord, the demise of NASCAR, as I've always said, is greatly exaggerated. Race fans, I know there's a handful of you that just can't stand to see NASCAR doing so good. I'm going to shock you with this news."

Kenny Wallace pointed out the expansion of 23XI Racing despite dealing with a lawsuit battle against NASCAR. Riley Herbst will pilot the No. 35 Toyota Camry next year alongside teammates Tyler Reddick and Bubba Wallace.

RFK Racing is another NASCAR Cup Series team that added a third car for the 2025 season. The Concord-based outfit, co-owned by Brad Keselowski, signed Ryan Preece who will drive the No. 60 Ford Mustang.

Aside from the teams, NASCAR signed a $7.7 billion media rights deal over seven years starting in 2025.

Wallace concluded by arguing that the demise of NASCAR 'is greatly exaggerated.'