NASCAR announce rule change to paint-scheme guidelines ahead of 2025 season

As the 2025 NASCAR season approaches, the organization has unveiled an updated and refined rulebook, incorporating changes inspired by controversial incidents from the previous year. Among the revisions, paint-scheme guidelines have been notably addressed. Motorsport.com journalist Bozi Tatarevic recently provided an in-depth look at these changes.

The critical role of paint schemes in NASCAR is to cater to team identity, sponsor promotion, and fan engagement. These designs enhance car visibility during races and broadcasts while showcasing sponsor branding. Fans often connect emotionally with specific schemes, driving excitement and merchandise sales. The updates aim to streamline design regulations.

Bozi Tatarevic recently shared a post on X with a list of guidelines in effect from the 2025 season.

"Some of the new areas available to teams are highlighted in yellow here. I wonder who will be the first to do a branded window net?" the post was captioned

The most notable difference for this season is allowing the usage of the window net as a space for branding. Tatarevic further shared a visual comparison of the changes since last year.

"Here is a quick comparison between the areas that teams can use in 2025 versus those that they could use in 2023. (I can't recall if I saved the 2024 version anywhere but had the 2023 version handy)," he wrote

In addition to updates to the paint scheme guidelines, NASCAR's 2025 rulebook introduces several changes. These include adjustments to the Damaged Vehicle Policy (DVP), stricter penalties for OEM race manipulation, and clarified guidelines for playoff waivers. The updates address controversies from the previous season and aim to ensure a more competitive environment.

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NASCAR influencer gives her verdict on Chase Elliott’s newest association

Hendrick Motorsports driver Chase Elliott recently secured a sponsorship deal with Amazon Prime, owned by billionaire Jeff Bezos. The partnership aligns with NASCAR's new seven-year media rights agreement, which includes exclusive broadcasts of select races on Amazon Prime Video.

NASCAR enthusiast Taylor Kitchen recently shared his thoughts on this high-profile collaboration.

“Chase Elliott gains a big partner with Amazon's Prime Video. Smart to have NASCAR's Most Popular Driver represent the sports newest streaming partner. I am HOPING this means more promotion of Elliott in media as Prime hopes to bring in new eyes to their platform,” Kitchen wrote on X.

Fans can catch Chase Elliott's new #9 Prime Video Chevy for the first time during the Jack Link's 500 at Talladega Superspeedway on April 27. The race will air exclusively on FOX, MRN, and SiriusXM's NASCAR channel at 3:00 PM ET.

Meanwhile, the Cup Series returns in less than three weeks, with drivers gearing up for the pre-season Clash at Bowman Gray Stadium. While pre-race inspections will occur at Charlotte Motor Speedway, the Clash is set for February 2 at 8 PM ET.