NASCAR legend Jimmie Johnson stars in $31 billion worth sponsor's ‘ultra-fast’ marketing campaign brainchild

Seven-time Cup Series champion and co-owner of Legacy Motor Club, Jimmie Johnson, has started a new campaign with his team's sponsors. NASCAR journalist Adam Stern shared Carvana's advertisement for its new campaign with the NASCAR legend on his X account.

Carvana is an online car trading company based in Tempe, Arizona, and founded in 2012. It is the fastest-growing online used car dealership in the US, with a market cap of $31 billion (via Forbes). The company is also recognized for its unique glass tower "car vending machines" and same-day vehicle delivery service.

The new campaign, featuring Jimmie Johnson, highlights the "ultra-fast" same-day delivery to make it "even faster". The NASCAR legend was surprised by the staff's preparations for the deliveries. The ad also sheds light on their fast and reliable same-day paperwork service.

The Legacy Motor Club driver joined one of the delivery drivers as his crew chief to make the delivery more convenient and fast. The ultra-fast delivery surprised the customers, reaching them within hours to make their experience seamless.

The NASCAR journalist revealed:

"The ad will run over the coming weeks across TV, digital and social media channels."

A slight increase in Carvana's share's stock price was seen on Wall Street. The company share price now stands at $241.43.

---

Jimmie Johnson's foundation raised over $100,000 for "an amazing cause"

NASCAR legend Jimmie Johnson participated in a charity event with his foundation to support K-12 schools and raised over $100,000 in donations. Apart from being a stock car racing driver, Johnson actively takes part in charitable events and believes in giving back to the community in every way possible.

NASCAR Hall of Fame driver competes in the 2024 Cup Series as a guest driver for Legacy Motorsports and drives the NextGen #84 Toyota Camry. During his 22-year career, 'Superman' has amassed 83 Cup Series wins and one Xfinity Series.

The Jimmie Johnson Foundation was founded in 2006 and primarily focuses on supporting children, families, and communities across the United States of America. The foundation has raised around $13.3 million for public schools and several NGOs to enhance the quality of education nationwide, since its establishment.

After the success of his recent charity event, Johnson quoted:

"What a night! Great friends, incredible food, and spirits – all for an amazing cause. JJF’s Beef & Bourbon event raised over $100,000 to support K-12 public schools. Stay tuned for the announcement of the 2024 Champions Grant recipients later this year!"

The #84 driver currently ranks 37 in the 2024 season and is scheduled to race his 8th race of the 2024 season at Phoneix Raceway on November 10, 2024.