Noah Gragson has dropped a two word reaction to his potential NASCAR sponsor ahead of his maiden season with Front Row Motorsports. The former Stewart-Haas Racing driver inked a multiyear deal with Bob Jenkins in July of this year as SHR announced its shutdown at the end of the season.
Gragson will join FRM's 2025 Cup Series lineup with Todd Gilliland as his teammate. Michael McDowell will race for Spire Motorsports next season, vacating his seat for another candidate. FRM announced its expansion to a three-car team, and a new driver will soon join FRM's roster.
The North Carolina-based outfit has yet to announce which number the former SHR driver's NextGen ride would adorn and who would financially back the campaign.
However, Gragson's recent Instagram update hints at a potentially confirmed sponsor. The FRM driver shared a story depicting the ALP pouch's products. The company, jointly owned by Turning Point Brands and American conservative political commentator Tucker Carlson, deals in nicotine pouches to aid smokers in their cigarette-free journey.
The Nevada native heaped praise on the products with his two-word verdict.
"So sick @alppouch."
According to Jayski, NASCAR's Silly Season site, Gragson's potential sponsors include Rush Truck Centers, A&W All American Food and CITGARD, among others.
How Tony Stewart saved Noah Gragson's NASCAR career from a potential doom
Noah Gragson began his Cup Series journey in 2021 with Beard Motorsports, competing part-time. Two years later, he embarked on his full-time rookie season with Jimmie Johnson's Legacy Motor Club. The season was progressing well until a social media incident had a negative impact on his career.
Gragson was suspended indefinitely by NASCAR and LMC in 2023 after he was accused of liking an insensitive post featuring George Floyd, who died due to lack of oxygen caused by forceful restrain by the officer on duty. The driver even expressed that he was disappointed by his actions.
Later, when NASCAR revoked the penalty after he completed diversity and inclusion training, Tony Stewart tapped the driver to field SHR's #10 Ford Mustang beginning the 2024 season. He could've stayed at SHR for the upcoming seasons but the team announced its closure earlier this year.
Gragson scored a solitary top-5 and seven top-10s in what technically was his rookie season. It's worth mentioning that had Stewart not signed Noah Gragson, things could've been very different as the majority of the rival teams had already filled their rosters.
While Gragson will race for FRM, his SHR teammates Chase Briscoe will run for Joe Gibbs Racing, and Josh Berry for Wood Brothers Racing. Ryan Preece is the last SHR driver to secure his future and will join Brad Keselowski's RFK Racing, amid its recent expansion to a three-car team.