“Smart”: NASCAR influencer gives her verdict on Chase Elliott’s newest association

NASCAR enthusiast and famous YouTuber Taylor Kitchen expressed her thoughts on Chase Elliott landing a deal with Amazon’s Prime Video. As per reports, the streaming giant will sponsor the Dawsonville native for three point-paying races in 2025.

To Kitchen, it only seemed befitting that NASCAR’s newest media partner would fund the sport’s most popular driver. Reflecting on the same, she tweeted,

“Chase Elliott gains a big partner with Amazon's Prime Video. Smart to have NASCAR's Most Popular Driver represent the sports newest streaming partner. I am HOPING this means more promotion of Elliott in media as Prime hopes to bring in new eyes to their platform.”

Chase Elliott currently drives the No. 9 Chevrolet Camaro for Hendrick Motorsports, which will debut with Amazon Prime on April 27 at Talladega Superspeedway, followed by the AdventHealth 400 at Kansas Speedway on May 11 and the NASCAR All-Star Race on May 18.

Speaking of the partnership, the 29-year-old driver said (via The Express),

“It’s great to see Prime Video come into NASCAR and now join us at Hendrick Motorsports and the No. 9 team. They’re leaders in entertainment and technology, and I think that’s a perfect fit on a lot of levels. Seeing a fresh perspective on our sport is cool, and I’m happy to be a part of the effort and have their support.”

Elliott closed 2024 seventh on points, picking 11 top-5s and 19 top-10s on the way. A 19-time winner in the Cup Series, Elliott’s most recent victory came at Texas Motor Speedway in April 2024. Notably, that is what snapped a 42-race winless streak for the Chevy star.

Hendrick Motorsports owner shares his feelings on Chase Elliott joining forces with NASCAR’s media partner

Rick Hendrick, owner of Hendrick Motorsports, recently made his thoughts known about Chase Elliott’s upcoming partnership with Amazon Prime Video. According to the 75-year-old automotive tycoon, welcoming Prime Video to the team is going to be an extremely proud moment.

“They’ve committed to our sport in a big way and are taking an innovative approach to delivering world-class broadcasts and content to our fans,” Hendrick said. “Hendrick Motorsports is ready to support their efforts, and we look forward to building something special together over the next three years.”

Amazon Prime Video, along with TNT Sports, will join NASCAR as its newest broadcast partners in 2025. The duo will cover five mid-season races each besides every practice and qualifying session through 2031. Amazon Prime will begin its race coverage for 2025 with this year’s Coca-Cola 600, scheduled for May 25.

That is also when Elliott's teammate, Kyle Larson, will attempt to do "The Double" for the second straight year. "The Double", which includes running the Coca-Cola 600 and the Indianapolis 500 on the same day is a feat that, to this day, has been pulled off only by former NASCAR driver and three-time Cup Series champion, Tony Stewart.