Who are the owners of ThorSport Racing?

ThorSport Racing is one of the most famous American professional stock car racing teams, known for its presence in the NASCAR Craftsman Truck Series since its inception in 1996. Founded as SealMaster Racing, the team is headquartered in Sandusky, Ohio, and holds the distinction of being the longest-tenured team in the Truck Series. Over the years, ThorSport Racing has secured five championships and holds numerous victories. It is the only full-time team from Ohio while other teams mostly set their shops in North Carolina.

The team's notable all-time drivers include Matt Crafton, who has won three championships (2013, 2014, 2019), and Ben Rhodes, who clinched titles in 2021 and 2023. Ford is currently the team’s manufacturer. It competes primarily in the NASCAR Craftsman Truck Series. At present, ThorSport fields five teams - Jake Garcia (No. 13), Conner Jones (No. 66, part-time), Matt Crafton (No. 88), Ty Majeski (No. 98), and Ben Rhodes (No. 99).

ThorSport Racing Owner

Duke Thorson and his wife Rhonda are the founders and owners of ThorSport Racing. Duke Thorson's background is rooted in business and entrepreneurship. He navigated various industries before fully committing to racing with ThorSport. Rhonda Thorson plays a vital role alongside Duke, contributing to the team's operations. Duke Thorson hails from a Norwegian ancestry. ThorSport Racing's logo has a Norwegian flag incorporated into it, which is a representation of the heritage of Thorson. While specific details about Rhonda's early life are less publicized, her partnership with Duke has been instrumental in shaping their team's identity.

The Thorsons have also diversified their investments beyond racing. They are involved in real estate development and agricultural ventures, including ThorSport Farm, which spans over 500 acres in Christiana, Tennessee. The farm features an indoor training facility for horses and serves as a hub for various equestrian activities. Their daughter, Allison Thorson, manages this aspect of the family business while participating actively in horse shows.

ThorSport Racing Revenue Streams

ThorSport Racing generates revenue through multiple streams that contribute to its financial success:

• Sponsorship Deals: The team's longstanding relationship with major brands like Menards contributes substantially to its financial stability. These deals often include branding on vehicles and other promotional activities.
• Merchandising: The sale of team merchandise such as apparel featuring driver names and logos offers an additional revenue source for the team.
• Television Rights: Participation in NASCAR events allows ThorSport to benefit from television contracts that distribute revenue among competing teams.
• Prize Money: ThorSport Racing is one of the most successful teams in the NASCAR Craftsman Truck Series and always has its eyes on earning the prize awarded to the winners of the races.
• Partnerships: Ford is the current manufacturer of ThorSport Racing. Collaborations with automotive giants can create opportunities for co-branded marketing initiatives.