Top 5 richest NASCAR personalities in 2024 ft. $300,000,000 star Dale Earnhardt Jr.

NASCAR drivers rank among the richest personalities in motorsports, with the top drivers amassing a nine-digit net worth. While most of their primary income comes from on-track winnings, these drivers possess the business acumen to accumulate and expand their wealth.

As in any other sport, the financial success of a NASCAR driver is invariably linked to his on-track results. It is no wonder that the most successful drivers in the premier stock car racing series make up the top five richest drivers in the below-mentioned list.

It is also not a surprise that the wealthiest drivers in the sport have all retired from full-time racing, having accumulated wealth over decades. Among the active drivers, Two-time Cup champion Kyle Busch misses out on making it into the top five list, with a net worth of $80 million, as per Celebrity Net Worth.

Let us take a look at these NASCAR titans who have made fortunes on and off the track. (Figures as reported by Celebrity Net Worth)

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Top 5 richest NASCAR drivers in 2024

#5 Tony Stewart - $90 million

The 3x NASCAR Cup Series champion, Tony Stewart ranks fifth on the list, amassing a net worth of $90 million. Having reportedly earned $130 million in prize money during his racing career, the 'Smoke' has invested in various other ventures.

One of his biggest assets is his stake in NASCAR Cup Series outfit Stewart Haas Racing, with the team closing shop at the end of the season. He previously owned the SRX series and is currently involved with his NHRA team Tony Stewart Racing. He also owns multiple oval tracks.

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#4 Kevin Harvick - $110 million

Winning his lone Cup championship for Tony Stewart's SHR, Kevin Harvick finds himself in the company of multiple championship winners. However, his victory tally boosts his profile, as he is reported to have earned around $210 million during his career.

The Fox Sports Analyst was previously a NASCAR Xfinity and Truck team owner, running the team under the Kevin Harvick Inc. banner. He owns KHI Management, managing high-profile athletes from NASCAR and golf to UFC. He also has a stake in the CARS Tour series. Harvick recently bought the iconic Ricky Bobby mansion for an estimated $6.75 million.

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#3 Jimmie Johnson - $160 million

The seven-time Cup Series champion takes the final podium spot, with a sky-high net worth of $160 million. The two-time Daytona 500 winner has earned over $150 million in career winnings alone (not including endorsements) and was the highest-paid driver in the latter part of his career.

Johnson currently serves as the co-owner of Legacy Motor Club, which fields the #42 and the #43 entries in the Cup Series. He also recently forayed into the Extreme-E racing series.

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#2 Jeff Gordon - $200 million

The four-time Cup champion takes the second spot on the list, with a whopping net worth of $200 million. Amassing 93 victories in his Cup career at Hendrick Motorsports, he has reportedly earned $500 million in winnings and endorsements.

Consolidating his legacy with Hendrick Motorsports, he co-owns the #48 Chevy entry, previously driven by Jimmie Johnson. Currently serving as the Vice Chairman of HMS, he is listed as the second-ranking official, behind majority owner Rick Hendrick.

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#1 Dale Earnhardt Jr. - $300 million

NASCAR's Most popular driver, Dale Eanhardt Jr. is the richest driver in the sport, with a net worth of $300 million. He has reportedly earned $410 million during his racing career, including earnings and endorsements.

Earnhardt Jr. earned $25-$30 million every year when his popularity was at a peak, with endorsements making up the majority of his earnings. He is the co-owner of JR Motorsports and the CARS Tour series. The 49-year-old owns a Learjet 60 and multiple real estate properties.