#7 Bluff with a pair on board
Your best chances of pulling off an effective bluff lie when there is a pair on board. Such a combination is likely to result in reduced chances for other players on the table to land a flush or a straight as there are only two other cards in the set which could match them for a combination. The likelihood of other players landing a combination is thus reduced while also making them more susceptible to your bluff.
In such a case, chances are that the other pair is still buried or has gone to different players on the table or have already been folded by the player pre-flop. Statistically, the chances of a player rivalling your bluffed “strong” hand are lower and the chances of you sweeping the table become higher.
#8 Represent your previous bet
If you had played a little extra safe and missed the flop after a pre-flop raise with a decent hand in the previous round, you could now play the same bet with a comparatively weaker hand and it would, in fact, be a good idea to do so. This is a not only an effective mind game, but it is also possible that a better hand could be created with subsequent cards.
This might help create the impression that now that you are strongly bidding, you actually have actually been dealt a better hand this time around. This will pressurise the others and possibly make them fold what could be better hands. But remember that you should never try to fool the entire table target your opponents wisely.