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Lisa Manobal, popularly known as BLACKPINK Lisa, is one of the most famous K-pop celebrities in the world and boasts a large following on Instagram and other social media platforms.
The singer has not only attained popularity for her music, but has maintained a fashionable persona due to her seamless blend of street style and tomboy fashion.
Her influence in fashion has earned her ambassadorial deals with top brands. From Mac cosmetics to Adidas and even Louis Vuitton, Lisa’s endorsements cut across sports, fashion and beauty.
5 Brands endorsed by BLACKPINK Lisa
BLACKPINK Lisa has worked with a number of brands, starring in their campaigns and endorsing their products.
Celine
- Adidas
- Bulgari
- Mac Cosmetics
- Louis Vuitton
1) Celine
BLACKPINK Lisa joined the Celine family in 2020 as a global ambassador, having worked closely with Hedi Slimane, the brand’s creative director in 2019.
In 2021, the youngest member of BLACKPINK made her runway debut for Celine’s Summer 2022 collection show in a grey hooded sweatshirt, a Kelly varsity-style jacket rounded up with a crop top and jeans, and was the face of the brand’s Haute Parfumerie collection in 2022.
She graced the cover of W Korea magazine’s August 2023 edition wearing Celine’s creations. On June 28, 2024, it was reported by the Korea JoongAng Daily that Lisa had ended her contract with the French brand.
2) Adidas
BLACKPINK Lisa has worked with Adidas alongside her BLACKPINK bandmates, Jennie, Rose and Jisoo. The K-Pop idols made their Adidas debut in 2020 for the Change Is a Team campaign alongside stars like Yara Shahidi, Ninja and Pharrell Williams, amongst others.
In 2021, Lisa and her bandmates starred in the Watch Us Move campaign. In 2023, the K-Pop idols once again featured in the Home of Classics campaign, which saw them in retro Adidas Original apparel.
The Rockstar crooner on occasion, posts on her Instagram page, wearing Adidas Samba and Bermuda sneakers.
3) Bulgari
BLACKPINK Lisa was appointed as an ambassador of the Italian luxury house, Bulgari in 2020. She participated in the digital campaign for their Serpenti and BZero One collections that year.
In January 2023, the celebrated singer unveiled her first limited-edition watch from the Bulgari Bulgari collection. In May of the same year, the 27-year-old singer attended the Bulgari Mediterranean high jewelry event in Palazzo, wearing the brand’s limited-edition pieces.
Lisa unveiled her second collaborative watch with Bulgari in January 2024 titled the Bulgari Bulgari x Lisa Limited edition.
4) Mac cosmetics
In 2020 the singer was announced as the first female K-Pop ambassador of Mac cosmetics. The singer subsequently starred in the brand’s holiday campaign and showcased playful looks.
In 2021, the singer unveiled her first collection with Mac, continued to promote the brand’s products and used a Mac lipstick in the music video for Money.
She also revealed the MAC Studio fix fluid foundation as her favorite. In 2022, Lisa used the brand’s powder kiss liquid lipcolor and retro matte lipstick for the music video of Lalisa, her debut single.
In 2024, Lloud, Lisa’s company, affirmed the singer as a Mac ambassador.
5) Louis Vuitton
The K-pop idol caused a stir as she showed up for Nicolas Ghesquiere’s 10-year anniversary for show for Louis Vuitton in Paris in March 2024. The singer sported the creative director’s archival designs.
For her front row look, BLACKPINK Lisa chose a pink frock coat from the Spring/Summer 2018, and paired it with black leather pants, stockings and sculptural pumps.
For the after-party, she wore a scuba dress from Ghesquiere’s resort 2017 collection. In July 23, 2024, Louis Vuitton officially named Lisa as their brand ambassador.
In a press statement released to announce BLACKPINK Lisa as ambassador for Louis Vuitton, Nicolas Ghesquiere, creative director describes Lisa as charismatic and bold and creative with her fashion; making her a good fit for the luxury brand.
