UK supermarket company Sainsbury's has decided to remove a controversial in-store advertisement after it was slammed online for seemingly ignoring women's safety.In a viral picture, the company had launched an advertisement for a new dress priced at £24 that showed the model wearing the attire.The picture had the text:"For walks in the parks or strolls after dark."The Way Eye See@thewayeyesee@sainsburys Nice to see that you are so sexist and misogynistic that you think women are so stupid that they’ll go for a walk at night in your dress just because of you ad campaign.You must have a very low opinion of women’s intelligence.3@sainsburys Nice to see that you are so sexist and misogynistic that you think women are so stupid that they’ll go for a walk at night in your dress just because of you ad campaign.You must have a very low opinion of women’s intelligence.The poster sparked a huge backlash online, with users pointing out that women would not wear this dress out at night because of the unsafe environment.Twitter did not take Sainsbury's new advertisement wellAfter Sainsbury's new advertisement featuring a dress - which the company implied could be worn for strolls after dark - went viral, Twitterati was left furious. Several users slammed the company for claiming that women can stroll in the dark when it's dangerous, with one of them pointing out that £24 is instead a good deal to hire a bodyguard. Others just slammed the company for its misogynistic campaign, with one even writing that it must have been planned out by men in authority.Frederico Roberto@FrederikoSo @sainsburys , was there no woman in the building to cross check if this was OK? #facepalm938So @sainsburys , was there no woman in the building to cross check if this was OK? #facepalm https://t.co/cFuv3p08tnNathalie Gordon@awlilnattyHA HA HA HA HA HA HA HA THEY THINK WE STROLL IN THE DARK HA HA HA HA HA HA HA HA HA HA HA248331883HA HA HA HA HA HA HA HA THEY THINK WE STROLL IN THE DARK HA HA HA HA HA HA HA HA HA HA HA https://t.co/apzx88JcZQLouisa Connolly-Burnham@louisacburnham@awlilnatty IN A WRAP DRESS NO LESS3214@awlilnatty IN A WRAP DRESS NO LESS@KennyStewart@mastodon.scot@Kenny__Stewart@awlilnatty @the_woozle Obviously bizarre messaging and additionally the way they’ve laid it out, presumably I’m not the only one that first read it as ‘for walks and strolls in the park after dark’ which made it even weirder.4012@awlilnatty @the_woozle Obviously bizarre messaging and additionally the way they’ve laid it out, presumably I’m not the only one that first read it as ‘for walks and strolls in the park after dark’ which made it even weirder.DAtkin@DeeAisha@awlilnatty Tell me you have no female creatives working in your agency without telling me you have no female creatives working in your agency.122730@awlilnatty Tell me you have no female creatives working in your agency without telling me you have no female creatives working in your agency.Le1n@Le1n@awlilnatty Me and the girls stalling our stroll, waiting for darkness to fall.1671@awlilnatty Me and the girls stalling our stroll, waiting for darkness to fall. https://t.co/2n3xPaXi9iMags Campbell@writersblock08@awlilnatty @RussInCheshire It's like that advert with the woman going out for a run at 2am, earbuds in, chatting to blokes along her route.1472@awlilnatty @RussInCheshire It's like that advert with the woman going out for a run at 2am, earbuds in, chatting to blokes along her route.CyclingMikey@MikeyCycling@awlilnatty A man wrote that, for sure.602@awlilnatty A man wrote that, for sure.Tim David@tallltim@awlilnatty £24 seems like a good deal for a dress and a bodyguard1492@awlilnatty £24 seems like a good deal for a dress and a bodyguardJan Carlyle@jancarlyle@awlilnatty What number of people does this get passed by to get this far? Unbelievable.341@awlilnatty What number of people does this get passed by to get this far? Unbelievable.Sainsbury's spokesperson issued an apology for the new advertisementWhile speaking with the Daily Mail, a spokesperson for the company issued an apology for the new advertisement which they worked on with ad agency Ogilvy."We're sorry that due to the design, some customers found this sign to be inappropriate and are working to remove these from the store. We'll work hard with our agency partner to ensure this doesn't happen again."The controversial advertisement comes after several women have been murdered or assaulted while walking in the dark.The most recent UK incident happened in September 2021, when a 28-year-old primary school teacher, Sabina Nessa, was walking through a park to meet a friend when a 36-year-old person hit her in the head 34 times with a metal traffic triangle. He was imprisoned in April 2022.molly 🐆@formulaonegfSabina Nessa’s murderer finally pleaded guilty today, I know a lot of my followers aren’t from the UK and probably don’t know who she is, but I just wanted to pay her a little tribute this afternoon. May she rest in everlasting peace 555208220Sabina Nessa’s murderer finally pleaded guilty today, I know a lot of my followers aren’t from the UK and probably don’t know who she is, but I just wanted to pay her a little tribute this afternoon. May she rest in everlasting peace 💜 https://t.co/duBMUl1nzuSainsbury's is not the only brand that has been forced to axe its advertisement.In November 2022, Waitrose was slammed for showing two farmers flaunting their sun tans, and ultimately had to remove the ad and apologize to the public.The ad was slammed by skin cancer patients and charities who called it a "kick in the teeth" for "glorifying tans."In February 2022, fashion company Boohoo was banned by the Advertising Standards Authority after they received complaints that it was objectifying and s*xualizing women.On its website, a model could be seen wearing a top with bikini bottoms and trainers. One of them even showed a model kneeling down inappropriately.The ASA banned the ad after people complained that it was offensive and objectified women.