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Krispy Kreme and Pop-Tarts have teamed up to release a new line of doughnuts: the Crazy Good Doughnuts Collection. This limited-time offering features three inventive flavors that combine the beloved elements of Krispy Kreme doughnuts with classic Pop-Tarts. This collection marks the first-ever pairing of the two brands.
The doughnuts became available on January 6, 2025, and fans can purchase them in stores, via Krispy Kreme’s app or website.
A creative partnership: Krispy Kreme-Pop-Tarts Crazy Good Doughnuts
The Krispy Kreme-Pop-Tarts collaboration introduces three doughnuts, each inspired by a beloved Pop-Tarts flavor. These unique creations blend nostalgic breakfast elements with the indulgence of freshly made doughnuts.
Pop-Tarts Frosted Strawberry Doughnut
This unglazed shell doughnut features a strawberry filling, dipped in shortbread icing. The finishing touches include shortbread crumbs, sugar sprinkles, a strawberry drizzle, and a Frosted Strawberry Pop-Tarts Bite placed on top.
Pop-Tarts Frosted Chocolatey Fudge Doughnut
A rich treat for chocolate lovers, this doughnut starts with Krispy Kreme’s Original Glazed base. It’s dipped in chocolate icing and topped with brownie batter-flavored buttercream, crushed Frosted Chocolatey Fudge Pop-Tarts Bites, and white nonpareils for a textured finish.
Pop-Tarts Frosted Brown Sugar Cinnamon Doughnut
This doughnut features a cinnamon sugar base and is topped with brown sugar cinnamon cream cheese-flavored buttercream. It’s crowned with a Frosted Cinnamon Roll Pop-Tarts Bite, offering a perfect mix of softness and crunch.
Availability and serving options
The Krispy Kreme-Pop-Tarts Crazy Good Doughnuts Collection is available for a limited time. Customers can purchase the doughnuts individually, as part of a specialty dozen, or in six-packs at select retail locations.
The specialty dozen includes two of each Pop-Tarts-inspired flavor alongside three Original Glazed doughnuts, offering a variety of options for those eager to sample the full range. For convenience, the doughnuts can also be ordered online through Krispy Kreme's app or website for pickup or delivery, ensuring easy access for fans across various locations.
The idea behind the Krispy Kreme-Pop-Tarts collaboration
The collaboration reflects a growing trend in the food industry, where brands merge popular products to create unique culinary experiences. Krispy Kreme and Pop-Tarts have tapped into the nostalgia associated with their respective products. The chief growth officer at Krispy Kreme, Dave Skena, shared:
“Krispy Kreme and Pop-Tarts are coming together for the very first time and you know the result will be Crazy Good. Krispy Kreme and Pop-Tarts fans will love kicking off the year with this delicious collaboration!”
Limited-time indulgence
The Krispy Kreme-Pop-Tarts Crazy Good Doughnuts Collection appeals to loyal customers of both brands and to those looking to try out something unique.
The Krispy Kreme-Pop-Tarts Crazy Good Doughnuts Collection combines the best of both worlds, showcasing flavors that are familiar yet reimagined creatively. With three distinct options and multiple purchase formats, this limited-time collaboration offers fans of both brands a brief but exciting window to savor this partnership.
