American country artist Travis Tritt called out brewing company Anheuser Busch after it chose trans activist Dylan Mulvaney to promote its Bud Light beers. On April 6, the 60-year-old star took to his Twitter handle to share that he would be "deleting all Anheuser-Busch products" from his tour hospitality rider.
He added that several other artists are boycotting the brand, possibly alluding to singer Kid Rock.
In a follow-up tweet, Travis Tritt shared that he was on a tour in the 90s that was sponsored by Budweiser, but called it a "shame" that it was sold to the Europeans.
However, his words were not appreciated by many Twitter users who slammed the star for boycotting the brand over its inclusivity initiative.
Twitter reactions on Travis Tritt's remark on Anheuser Busch beers
After Travis Tritt's tweet gained traction, the Twitterati was furious. Several users slammed the artist for his hateful words and trolled him by sharing an old picture of him and asking if he was into drag.
Others mocked him for commenting out of nowhere and asked who he was in the first place to share his opinion.
Travis Tritt was triggered by Dylan Mulvaney's promotional video
The controversy started when, on April 2, 26-year-old trans activist and influencer Dylan Mulvaney shared a video stating that Bud Light had sent her a personalized can to honor her 365 days as a girl. Dressed as Audrey Hepburn from Breakfast at Tiffany's, Mulvaney said:
“This month I celebrated my 365 days of womanhood and Bud Light sent me possibly the best gift ever — a can with my face on it.”
As per the New York Post, in another video, Mulvaney can be seen drinking the can in her bathtub while promoting the alcohol brand. Mulvaney received severe backlash online for her promotional video.
Travis Tritt's remarks come after Kid Rock made a dramatic video against the brewing company for pushing its 'woke agenda' on people by choosing Mulvaney to be the spokesperson of the brand.
On April 3, the 52-year-old star shared a video online where he can be seen shooting cases of Bud Light beer as a way of boycotting them.
He said in the video:
“Grandpa’s feeling a little frisky today. Let me say something to all of you and be as clear and concise as possible. F–k Bud Light, and f–k Anheuser-Busch."
The star used a semiautomatic rifle to fire the beer cans placed on a table at a distance.
In a statement issued to Fox News, Anheuser-Busch backed its decision to choose Dylan Mulvaney to promote the beverage.
“Anheuser-Busch works with hundreds of influencers across our brands as one of many ways to authentically connect with audiences across various demographics and passion points."
The statement continued:
“From time to time, we produce unique commemorative cans for fans and for brand influencers, like Dylan Mulvaney. This commemorative can was a gift to celebrate a personal milestone and is not for sale to the general public.”
Born on February 9, 1963, Travis Tritt is a native of Marietta, Georgia. In 1989, he signed a deal with Warner Bros. Records, and between that time and 1999, he produced seven fresh albums as well as a best-hit collection for the company.
He put out three new recordings in the 2000s through Columbia Records and one through the now-defunct Category 5 Records.