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Celebrity-led food and drink brands have become a fascinating trend in the culinary world. They combine the star power of famous faces with innovative and flavorful products. These brands reflect their personal tastes and passions, whether it's nostalgic childhood memories or a mission to fill a gap in the market. From indulgent treats to healthy options, celebrity-led food and drink brands are gaining popularity worldwide.
This list dives into seven celebrity-led food and drink brands that may have flown under the radar. Each brand brings something unique to the table, whether through playful designs, bold flavors, or health-conscious recipes. Discover how celebrities use their fame to craft exciting culinary experiences for fans and food lovers.
Disclaimer: This list is solely based on the author's opinion.
Exploring unique celebrity-led food and drink brands you may not know about
1) Whipshots by Cardi B
In 2021, rapper Cardi B launched Whipshots, a line of alcoholic whipped creams that combine indulgence with a bold twist. These whipped creams, infused with vodka, come in a variety of flavors, including caramel, mocha, and limited-edition offerings like lime and strawberry. Whipshots are designed to elevate desserts and cocktails, making them a favorite for party-goers and food enthusiasts looking for something unconventional.
The idea behind Whipshots reflects Cardi B's vibrant personality and love for trying new things. The whipped creams come in sleek, colorful packaging that aligns with her bold style, and the brand has quickly gained popularity for its fun, boozy appeal. Whipshots is a testament to how celebrity-led food and drink brands can offer something exciting and unique.
2) Tingly Ted's by Ed Sheeran
In 2023, Ed Sheeran added 'hot sauce creator' to his long list of achievements with the launch of Tingly Ted's. This hot sauce brand offers two flavors: Tingly, a medium-spice sauce with lemon and smoky notes, and Xtra Tingly, a spicier blend for those who crave extra heat. Known for his love of condiments, Sheeran set out to create what he calls the 'ketchup of hot sauces,' aiming to make a versatile product that complements almost any dish.
The name Tingly Ted's is a nod to Sheeran's childhood nickname, Ted, and the brand's playful mascot—a grumpy bear named Ted—adds a whimsical touch. With accessible flavors and a focus on everyday use, Tingly Ted's has become a standout in the growing market of celebrity-led food and drink brands.
3) Cherlato by Cher
Cherlato, Cher's artisanal gelato brand, debuted in 2023 with an ice cream truck that roams Los Angeles. The gelato lineup features whimsical names and flavors, including 'Breakfast at Cher's Coffee & Donuts' and 'Snap Out of It! Kefir & Cardamom.' What sets Cherlato apart is its focus on presentation, with signature gold-dusted cones that embody Cher's iconic style.
Cherlato reflects Cher's creativity; partnering with innovative ice cream creator Giapo, Cher brought her signature flair to the dessert world. The brand balances classic flavors and experimental options, making it a delightful addition to celebrity-led food and drink brands.
4) Once Upon a Farm by Jennifer Garner
Jennifer Garner co-founded Once Upon a Farm in 2018, offering organic baby foods and snacks made with fresh, high-quality ingredients. The brand features convenient pouches in flavors like avocado and mixed berries and full meals such as curried carrots and beans. Focusing on wholesome nutrition, Once Upon a Farm caters to families seeking healthy and delicious options for their children.
By combining convenience with health-conscious values, Once Upon a Farm has established itself as a meaningful name among celebrity-led food and drink brands. What makes this brand unique is its connection to Garner's personal life. Some ingredients are sourced from her family farm, emphasizing sustainability and a hands-on approach.
5) Hanx by Tom Hanks
Tom Hanks stepped into the coffee world with Hanx; a non-profit coffee company with a mission to support American soldiers and veterans. All net profits from the brand go directly to organizations providing aid and resources to military families. Hanx offers a small but thoughtful range of products, like ground coffee, coffee sticks, and coffee pods, all crafted to deliver high-quality brews with a purpose.
Hanks, known for his work on American history-themed films, brings his patriotic values to this venture. Hanx stands out among celebrity-led food and drink brands by focusing on quality products and giving back to those who serve the nation. The brand's slogan encapsulates its commitment to making a difference:
"Damn good coffee for a damn good cause."
6) Rob's Backstage Popcorn by The Jonas Brothers
Rob's Backstage Popcorn began as a secret family recipe introduced to the Jonas Brothers during their early touring days. Created by their friend Greg Garbowsky's father, Rob, the sweet-and-salty popcorn became a backstage staple for the band. In 2024, they decided to share this snack with the public, launching it in flavors like Indian Spice Mix and Rob's Original.
The brand's nostalgic backstory and simple yet delicious recipe have made it a hit with fans. Rob's Backstage Popcorn is a reminder of how celebrity-led food and drink brands can combine personal memories with wide consumer appeal.
7) BERO by Tom Holland
Tom Holland's BERO is a line of non-alcoholic beers. Inspired by his own experience with Dry January in 2022, a challenge encouraging people to abstain from alcohol for a month, Holland embraced a lifestyle change after realizing how alcohol had affected him. BERO is a new option for those looking to enjoy a beer without the alcohol.
Brewed with the expertise of Grant Wood, a brewmaster with decades of experience, the drink aims to offer a premium, balanced alternative for consumers. With sleek branding and a mission rooted in well-being, BERO brings a fresh perspective to the world of celebrity food and drink brands.
Celebrity-led food and drink brands are more than just a side project—they reflect the creativity and individuality of their founders. From Cardi B's vodka-infused whipped cream to Tom Holland's line of non-alcoholic beers, these ventures showcase how celebrities bring fresh ideas to the culinary world.
