Cheez-It partners again with Kordell Beckham to launch 2 new flavors: Here’s all you need to know about it

The Kordeezy Fantacheezy, a special collaboration between Love Island season six winner Kordell Beckham and Cheez-It launched on December 31, 2024.

The product launch commemorates the Cheez-It Citrus Bowl college football game. Kordell Beckham, who was named the Chief Fantaseez Officer for the bowl game, teamed up with Cheez-It for two new flavors—Cheez-It Extra Toasty Cheddar Jack and Cheez-It Smoked Cheddar crackers.

The Kordeezy Fantacheezy collab is the second time Beckham is partnering with the cracker brand. He previously created the Kordeezy Cheezy Couple with Cheez-It in August 2024. The bundle included boxes of Beckham’s favorite flavors—White Cheddar and Hot & Spicy with his face on it.

For the Fantacheezy collab, the two flavors, are sold together in one box and also feature Kordell Beckham’s face on the packaging. The box would be available live at the Citrus Bowl game and after that would be on sale on the brand’s website.

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More details on Kordell Beckham’s Kordeezy Fantacheezy and the Citrus Bowl

The Cheez-It Citrus Bowl game is the seventh oldest of its kind in the United States and has been held on a New Year’s Day date since 1987. For fans hoping to grab Cheez-Its inside the stadium, there will be inclusions of crackers in the classic game menu.

Some of the Stadium menu offerings include Loaded Cheez-It Brisket Potato Skins, Cheez-It Bird Dog Chicken tenders, Loaded Chili Cheez-It Crunch Dogs, Cheez-It Pimento Cheez & Bacon Burgers, Mac and Cheez-It Nachos, and Hot Honey & Cheez-It Pepperoni pizza.

The cracker brand introduced the latest version of the Cheez-It snacks on their Instagram page on December 23, 2024, with the caption:

“You wanted more Kordeezy so we let the CFO @Korde1ll cook to make your Fantaseez 100% real. Kordeezy Fantacheezy is coming to the Cheez-It Citrus Bowl.”

The new flavors are expected to be launched live so fans at the stadium may be the first to get their hands on them. Kordell Beckham famously made his fondness for the Cheez-It brand known during his time at Love Island USA as he expressed the wish of wanting to partner with them. Kordell Beckham described his latest venture with the brand as fulfilling a long-term fantasy of his.

Cara Tragseiler, senior brand director for Cheez-It, in an interview with Food & Wine, published on December 23, 2024, described the new launch as an opportunity for fans to enjoy existing flavors and create full menus for themselves:

"Flavor innovation is a huge focus for Cheez-It. Whether it’s an entirely new product, a new way to enjoy our existing flavors, or creating a full menu of Cheez-It-infused dishes, we’re always focused on ways to bring fans an engaging experience with our irresistible snack.”

She added:

“Staying connected to cultural conversation and trends that are driving fan excitement is a key element to bringing these innovations to life. It was clear after our first release with Kordell that Cheez-It fans absolutely adore him, as do we, so we are excited to bring even further fan connection to life at the Cheez-It Citrus Bowl, where he’ll be releasing the new Kordeezy Fantacheezy bundle during the game.”

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Those at home interested in grabbing a box of the Kordeezy Fantacheezy can follow live updates of the Citrus Bowl to ready themselves for the drop.