Dairy Queen’s S’Mores Blizzard is making a comeback this summer: All you need to know about the popular treat 

The S’Mores Blizzard is officially returning to the Dairy Queens menu for the summer of 2025. This fan-favorite dessert, featuring a mix of classic s’mores-inspired ingredients, has been a seasonal hit since its debut, as per Dairy Queen’s official website.

After a flavor comeback vote, Dairy Queen announced that the S’Mores Blizzard would be part of its Summer Blizzard Menu. With its signature blend of marshmallow-filled chocolate, crunchy graham cracker pieces, and vanilla soft serve, it has consistently received praise as a must-try summer treat.

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How the S’Mores Blizzard made a comeback

Dairy Queen’s decision to bring back this blizzard stemmed from a flavor comeback vote held in December 2024. Rewards members were given the opportunity to choose between three classic Blizzards: Cappuccino Heath, Georgia Mud Fudge, and S’Mores. After tallying votes, S’Mores emerged as the winner.

The company confirmed the news in a social media post, stating:

“You asked, we answered: S’Mores Blizzard Treat is coming out of the DQ freezer, Summer 2025, in all its chocolatey, marshmallowy glory.”

This announcement quickly gained traction online, with many fans expressing excitement for its return.

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What’s inside the S’Mores Blizzard?

This dessert captures the essence of a campfire s’more in every bite. It combines Dairy Queen’s vanilla soft serve with chunks of graham cracker, marshmallow topping, and pieces of marshmallow-filled chocolate bars. This combination claims to offer a nostalgic flavor profile, making it a summer staple for many.

According to Mary Joyce, Dairy Queen’s Product Development Director of Treats, the focus on graham cracker flavor ties the dessert together. Joyce explained during an interview with Allrecipes last year:

“When you think of a s’more, it’s the graham that pulls you through the entire experience.”

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How long will the S’Mores Blizzard be available?

It will officially hit participating Dairy Queen locations in April 2025 as part of the DQ Summer Blizzard Menu. While no specific end date has been announced, it is expected to remain available throughout the summer. Customers eager to enjoy this treat should plan to visit Dairy Queen during this limited-time offering.

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Fan reactions and ongoing demand

The return of the S’Mores Blizzard has sparked enthusiasm among Dairy Queen fans, with many taking to social media to celebrate its comeback. Comments range from nostalgic reflections on past summers to calls for it to become a permanent menu item. Here’s a look at some comments from their Instagram post:

Fans express their excitement over the return of the beloved flavor (Image via Instagram/@dairyqueen)

Some fans have also requested the revival of other discontinued Blizzard flavors, such as the Snickerdoodle Cookie Dough and Peanut Butter Puppy Chow Blizzards. Dairy Queen, known for its extensive variety of Blizzard flavors, has introduced over 170 options since the treat’s creation in 1985, with seasonal offerings regularly rotating on the menu.

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A tradition of seasonal favorites

Dairy Queen has built a reputation for offering timeless classics and innovative seasonal flavors. While some seasonal treats return annually, like the Peppermint Hot Cocoa Blizzard, others are brought back based on popular demand. This dynamic approach keeps the menu fresh and allows the chain to cater to evolving customer preferences.

The S’Mores Blizzard’s return to Dairy Queen this summer highlights the enduring popularity of this campfire-inspired dessert. Whether it becomes a permanent fixture or remains a nostalgic summer treat, this blizzard continues to hold its place as one of Dairy Queen’s most memorable creations.