Dyson wearable air purifier with noise-cancelling headphones sparks online ridicule amid April Fool's claims

The Dyson Zone (Image via Dyson)
The Dyson Zone (Image via Dyson)

Following Razer's weird hundred-dollar Zephyr mask with fans, vacuum giant Dyson has stepped into the protective accessory market with their dual-purpose product, the Zone™- headphones and a smart mask in one. The 'Zone' is the firm's first foray into wearable purifiers, which "simultaneously deliver immersive sound to the ears, and purified airflow to the nose and mouth."

The firm's founder James Dyson's son, Jake, who also served as the chief designer for the project, shared in a press release that:

" Air pollution is a global problem – it affects us everywhere we go. In our homes, at school, at work and as we travel, whether on foot, on a bike or by public or private transport… After six years in development, we're excited to deliver pure air and pure audio, anywhere."

In its official press release, the vacuum cleaner firm mentioned that they have worked on the project for over six years, creating more than 500 prototypes, before settling on the final product with two compressors. As per their claims, they had started working on the project multiple years prior to the pandemic.


Humorous responses from netizens who initially thought The Dyson Zone to be an April Fools joke

After the company launched their latest innovation of wearable tech on March 30, numerous followers were confused about whether the product was an April's Fool joke or not. The firm later confirmed, replying to a tweet, that despite launching the product a mere day before April 1, "This is no April Fools joke".

Following the news of the launch via Twitter, the brand has faced a lot of trolling from followers over the peculiar product. Twitter replies and tweets about the mask with headphones have also fetched responses from the renowned technology YouTuber, Marques Brownlee (@MKBHD).

Meanwhile, a small group of people have also supported the firm's idea of developing and launching a mask cum premium headphones, the Dyson Zone™.


Featuresets of the Dyson Zone™ air-purifying headphones

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As per the company's claims, the air-purifying headphones come with active noise canceling (ANC) and low distortion in sound quality. Furthermore, the firm has reportedly paid special attention to the development of the foam cushion of the headphones. According to the press release, the headphones x personal air-purifier comes with:

"Large, angled ear cushions mold around the listener's ear, with a foam density and headband clamp force engineered specifically for both comfort and optimal noise reduction."

Dyson also claims that the Zone comes with "pure, rich audio and advanced noise cancelation". Their engineers and acoustic experts reportedly had multiple "listening trials" to fine-tune the calibration of the headphones to provide a balanced and precise sound quality from the left and right headphones. The firm said that the distortion in the sound from the headphones is so low that the human ear cannot detect it.

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Furthermore, the mask in Zone will come with dual-layer filters. This includes an electrostatic layer for catching allergens and other such particulates and a potassium-enriched carbon layer filters out NO2 and SO2 pollutants.

While the company did not confirm the price of their product, they revealed that it will be available for sale around Autumn 2022 and is expected to be sold via the company's online as well as offline stores.

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Edited by Gunjan
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