Eyewris on Shark Tank: Why did Mark and Kenzo Singer start the business? Details explored

Shark Tank season 14 is set to return with another episode. The upcoming segment will be the season finale and will feature various entrepreneurs pitching their businesses to the sharks in hopes of securing funding.

One of the businesses set to appear on Friday’s episode is Eyewris by Mark and Kenzo Singer. The father-son duo started the company in response to a personal need. Mark was losing the ability to see clearly and needed reading glasses but would often find himself without them. Hence, they created Eyewris, in order to have his reading glasses on him, at all times.

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All about EyeWris ahead of its appearance on Shark Tank season 14

The final episode of Shark Tank season 14 will see various businesses take the stage on Friday, one of which is EyeWris, a brand which promises “reading glasses on your wrist.” Their Instagram page states that it can “change from wrist-wear to eyewear with one hand, one motion, and in one second” and is always around when you need them.

The glasses have been the recipient of various awards such as the Red Dot Award 2022 Innovation Product, CSS Design Awards, A’Design Award Winner 2022 Gold, New York Product Design Aeards Winner 2022 Gold, Muse Design Awards 2022 Silver Winner.

EyeWris reading glasses are 10 times more impact resistant than glass or plastic lenses. The glasses contain scratch and smudge-resistant coating, and have a blue light filter. They are lightweight, give 100% protection from UV rays, have a proprietary curved design, and have an anti-reflective coating.

The website states that they are “secure and comfortable”, provide “everyday convenience”, and are built to last.

Consumers can buy the upcoming Shark Tank product on its website for $110 and in various colors and forms. The available colors include Tortoise and Gold (women), Black (men), Black Fade (women), and Tortoise Fade (men). The products are currently on sale in light of the company’s upcoming appearance on the ABC show and can be purchased for $65 till the end of the week.

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Meet the founders

Mark Singer

The founder and co-creator is an award-winning furniture designer, sculptor, inventor, and craftsman. This is not his first company as he is the creator of Gorilla Glue and Giati Designs.

The website states:

"His design work has been represented in a number of the nation’s most renowned museums, including New York’s Museum of Modern Art, San Francisco’s Museum of Modern Art, and the Boston Museum of Fine Arts."

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Kenzo Singer

The co-creator and president previously worked as a structural engineer in Los Angeles. He is a graduate of Cornell University where he earned a bachelor’s and master’s degrees in structural engineering and architecture.

The founders hope that consumers enjoy their eyewear and that their products are “always within reach” whenever they’re needed.

Tune in on Friday, May 19, at 8 pm ET to watch the upcoming episode of Shark Tank season 14 on ABC.