Fact Check: Is Hooters shutting down? Rebranding explained as latest move sparks hilarious reactions

Rumors of Hooters shutting down send Twitter into a frenzy (Image via Getty Images)
Rumors of Hooters shutting down send Twitter into a frenzy (Image via Getty Images)

Rumors of popular restaurant chain Hooters shutting down have taken over Twitter. Many expressed disappointment over the eatery famous for its scantily-clad waitresses going out of business. However, their management has confirmed that the speculation is not true and that they are here to stay.

On Wednesday, Twitter was in a frenzy over Hooters shutting down several restaurants across the United States and rebranding themselves. The food chain has gained immense popularity for their waitresses, always seen in short shorts and low-cut tops.

Twitter user and political commentator Chuck Callesto took to the platform and wrote:

“BREAKING NOW: Hooters Purportedly shutting it’s doors- ‘REBRANDING’ after study reveals millennials ‘aren’t that into bo*bs’ .. WOKE HOOTERS?”
Netizen reacts to rumors of shut down (Image via Twitter)
Netizen reacts to rumors of shut down (Image via Twitter)

Another Twitter user, Nick Adams (Alpha Male), took to the platform and called the restaurant the “cornerstone of the American male experience.” He added:

“When the woke feminists and beta males attack Hooters, they aren’t just attacking a restaurant that employs beautiful women to serve cold beer and hot wings. They’re attacking the essence of American manhood.”

Hooters representatives debunks rumors of the restaurant shutting down

Stephen Brown, a spokesperson for the food chain, told The Associated Press that they have no plans of shutting down or changing their image. He said:

“There is no validity to this story. Guests are enjoying this week’s televised sports events that our restaurants across the country and around the world in record numbers, accompanied by craveable menu items, cold beer and iconic hospitality. Our concept is here to stay.”

They also debunked rumors of shutting down and rebranding on Twitter. They said:

“This is the fakest news that has ever newsed.”
Restaurant responds to rumors of shut down and rebranding (Image via Twitter)
Restaurant responds to rumors of shut down and rebranding (Image via Twitter)

The speculation that claimed that the Florida-originated restaurant was shutting down started off with a Complex magazine article that was published in August 2017. In the written piece, the magazine claimed that a report suggested that there was a seven percent drop in the restaurant locations from 2012 to 2016.

It also revealed that the restaurant chain updated its menu and décor in 2012 to attract “younger patrons and female customers.” The publication also revealed that the restaurant opened a fast-casual location called Hoots, where the waitresses were fully-clothed and the chain also employed male waiters.

The restaurant also reportedly collected data from P*rnhub which revealed that millennials were less interested in br*asts than elders. The research reportedly revealed:

“P*rnhub visitors between the ages of 18 to 24 are 19% less likely to search for br*asts when compared to all other age groups, but visitors ages 55 to 64 are 17% more likely to search.”
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Netizens in a frenzy over rumors of the restuarant shutting down

Some netizens were not aware that the restaurant was not shutting down in reality. Many chaotically wrote online that they wished the food chain would remain as they were. Several hilarious reactions appeared online. A few read:

Netizen reacts to rumors (Image via Twitter)
Netizen reacts to rumors (Image via Twitter)

After the restaurant’s management itself has confirmed that they are not shutting down or rebranding, it is safe to say that their locations will remain as they are.

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