Famed kids character Barney's new look sparked an online backlash after the new look of the beloved dinosaur was revealed alongside news of a reboot. On February 13, toy company Mattel announced the relaunch of the beloved purple dinosaur franchise, which will span across TV, film, and YouTube videos. The company also shared its plans for dino-themed music, toys, and other products.Furlow7@Furlow71WTH did they do to barney the dinosaur? 8WTH did they do to barney the dinosaur? 😭💀 https://t.co/Yf7N8AT4fGIn a statement released via Mattel, the chief franchise officer and global head of consumer products, Josh Silverman, said:“Barney’s message of love and kindness has stood the test of time. We will tap into the nostalgia of the generations who grew up with Barney, now parents themselves, and introduce the iconic purple dinosaur to a new generation of kids and families around the world across content, products, and experiences.”However, not many people are happy with the purple dinosaur's new look and have expressed their displeasure with it. A netizen commented on the new look, noting:"Barney got the buccal fat removal"Taietsarón:sere@tai_leclaireBarney got the buccal fat removal5838289Barney got the buccal fat removal https://t.co/eS8rveyuiXTwitter reacts to Barney's new lookAfter the purple dinosaur's new look for the upcoming reboot went viral on the internet, the Twitterati expressed their displeasure with it. Several users criticized the purple dinosaur's appearance and compared it to that of Madonna's. Meanwhile, others pointed out how the traditional purple dinosaur is different and refused to accept its new look, which led to #NotMyBarney trending on the social media platform.🖤💗Polly Illuminaughty🖋🥀@MissPollyOJust say NO to excessive filler!#BarneyTheDinosaur10Just say NO to excessive filler!#BarneyTheDinosaur https://t.co/vbU1keq0sQAn Idiot@Squidward__666@SkeetMonth "A second incarnation of Barney the Dinosaur has hit the airwaves"62@SkeetMonth "A second incarnation of Barney the Dinosaur has hit the airwaves" https://t.co/iK3oGvHXsjShelton Stilley@SheltonStilleyWhat have they done to Barney the Dinosaur?!What have they done to Barney the Dinosaur?! https://t.co/sqyraOk2KkMmekwa MrTV@mrtv_mmekwaThis is the one & only Barney the dinosaur....1This is the one & only Barney the dinosaur.... https://t.co/wQajWMKDjZdeftones enjoyer@flowerynymphnow i understand how those “not my president” ppl felt. that is NOT my barney. twitter.com/phil_lewis_/st…philip lewis@Phil_Lewis_Mattel just announced its relaunch of the Barney franchise. Here's a new look at the purple dinosaur below businesswire.com/news/home/2023…331Mattel just announced its relaunch of the Barney franchise. Here's a new look at the purple dinosaur below businesswire.com/news/home/2023… https://t.co/qV3VIUShRnnow i understand how those “not my president” ppl felt. that is NOT my barney. twitter.com/phil_lewis_/st…Laila 🖤💀💗@Laila_MitchMy Barney was a giant purple potato looking featherless chicken, yours is a purple lizard. We are not the same #NotMyBarney41My Barney was a giant purple potato looking featherless chicken, yours is a purple lizard. We are not the same #NotMyBarney https://t.co/0LWytJEjSgAgentZero@AgentZe68118245#notmybarneyThey massacred my boy11#notmybarneyThey massacred my boy https://t.co/LKCKvW7k0NScreenshot of a Twitter user criticizing Mattel's new look for America's beloved dinosaur character.Screenshot of a Twitter user criticizing Mattel's new look for America's beloved dinosaur character.Patrick V. 🎃🐺🦊@PatLovesMovies@HalloweenYrRnd I don't know, but he's extinct!#NotMyBarney1@HalloweenYrRnd I don't know, but he's extinct!#NotMyBarney https://t.co/0jRI0Mgq2OScreenshot of a Twitter user criticizing Mattel's new look for America's beloved dinosaur character.Tomato@ArtTomatowhy does the reboot barney look like a reject mario character 3why does the reboot barney look like a reject mario character 💀 https://t.co/LnKO70A9E4Mattel has plans for a new series and product rangeAmerica's beloved purple and green-bellied dinosaur, who taught kids kindness via educational movies and the series, Barney & Friends, became a famed figure between 1992 and 2010.The character was played by David Joyner, who dressed as the purple dinosaur and taught kids problem-solving skills, life lessons, and how to be their best selves. As per the press release by Mattel, a new series is in the works to be released next year, and in 2025, they will be launching a product line focusing on the purple dinosaur. The SVP and General Manager of Mattel Television, Fred Soulie, said:"In creating the new series, it was important to us that we properly reflect the world that kids today live in so that the series can deliver meaningful lessons about navigating it. With our modern take on Barney, we hope to inspire the next generation to listen, care, and dream big." Soulie further stated:"We think that parents, many of whom will fondly remember the original [the purple dinosaur] from their own childhoods, will love the show, too."The series will be aimed at preschool kids and will feature a new audience to the music-filled adventurous world of the purple dinosaur that will focus on community, encouragement, and love.In 2022, Peacock aired a two-part documentary titled I Love You, You Hate Me, that featured the origins of the friendly dinosaur up until its bashing, along with interviews from its cast members.