How did Air Jordan 3 save Nike Jordan brand? History of the sneaker model explored as it celebrates its 35th anniversary

The Air Jordan 3 'White Cement Reimagined' is a Jordan model released by the brand to celebrate the 35th anniversary of the AJ 3. The model features a retro-inspired shape and a 'Summit White/Varsity Red/Cement Grey' color story taken from an original 1988 colorway. The official release date for the AJ 3 'White Cement Reimagined' was on March 11, 2023. The model was part of Jordan Brand's "Reimagined" series. The sneaker was highly anticipated and had a long-awaited comeback.

Designed by Tinker Hatfield, it was the third model in the Air Jordan line and the first to feature the Jumpman logo, which has since become synonymous with the Jordan brand. The Air Jordan 3 is widely credited with saving the Nike Jordan brand, which was struggling at the time of the sneaker's release.

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How did Air Jordan 3 save Nike Jordan brand?

The Air Jordan 3 had a significant impact on the Jordan Brand and helped save it from being discontinued. The sneaker was designed by Tinker Hatfield, who came up with the iconic elephant print and other design elements that made the sneaker stand out. Michael Jordan was considering leaving Nike for Adidas, but the AJ 3 design convinced him to stay with Nike. The AJ 3 was a huge success and helped establish the Jordan Brand as a major player in the sneaker industry. The sneaker's use of premium materials and iconic design elements made it a true classic and a significant part of sneaker culture.

Here are some key reasons why the AJ 3 was so important in this regard:

Innovative Design -

The Air Jordan 3 was a major departure from previous Air Jordan models, with a more modern and innovative design that helped to differentiate it from other basketball sneakers on the market. The introduction of the Jumpman logo and the use of elephant print on the toe and heel also helped to establish the Air Jordan line as a unique and highly recognizable brand.

Michael Jordan's Continued Success -

Michael Jordan's continued success on the court helped to drive interest in the Air Jordan 3 and the Nike Jordan brand as a whole. Jordan won the NBA MVP award and led the Chicago Bulls to their first-ever playoff series win during the 1988-1989 season, which helped to further increase the sneaker's popularity.

Increased Global Availability -

The Air Jordan 3 was the first Air Jordan sneaker to be released globally, which helped to increase its popularity outside of the United States. This helped to establish the Air Jordan line as a global brand and paved the way for future international success.

The Air Jordan 3 is widely considered one of the most important sneakers in the history of the Air Jordan line. Its popularity helped to establish Michael Jordan and Nike as major players in the sneaker industry, and it paved the way for the many successful Air Jordan models that followed.

The AJ 3 has also become a cultural icon, appearing in numerous movies, music videos, and other media. It is highly sought after by sneaker collectors and enthusiasts, and it has been re-released in several different colorways over the years.