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Every shoe of the Jordan Brand tells a story, and the same goes for its iconic and timeless Air Jordan 4. Tinker Hatfield's creation has become a highly coveted shoe in the sneaker world and continues to be relevant in today's fashion world, even three decades after its debut. The design of these sneakers was so distinctive and eye-catching that it left an impression on sneakerheads and Jordan fans.
The Air Jordan 4 also made history when it became the first-ever global release of the Jordan Brand numbered series. Here, we will explore how the Air Jordan 4 altered its fate by creating memorable moments on and off the court, inspiring many retros, collaborations, and special editions, and becoming a symbol of basketball excellence, cultural influence, and creative expression.
More about the backstory and growth of the Air Jordan 4 sneaker model
The Air Jordan 4 was the second model designed by Tinker Hatfield for Michael Jordan. It debuted in 1989 with four original colorways: White Cement, Black Cement, Fire Red, and Military Blue.
The shoe combined striking aesthetics with innovative performance features, such as the triangular support wings, the breathable over-molded mesh paneling, and the visible Air unit. The AJ 4 also marked the first-ever global release of an Air Jordan sneaker, expanding its reach and impact beyond the US market.
The Air Jordan 4 had many memorable moments on and off the court that cemented its legacy. On May 7, 1989, Michael Jordan, wearing the Black Cement colorway, hit "The Shot" over Craig Ehlo in Game 5 of the first-round playoff series against the Cleveland Cavaliers.
The shot eliminated the Cavs and propelled the Bulls to the next round, where they eventually lost to the Detroit Pistons. "The Shot" became one of the most iconic images in sports history, with Jordan hanging in mid-air with his right arm extended.
Another cultural milestone for the AJ 4 was its appearance in Spike Lee's seminal film Do the Right Thing, released in June 1989. In one scene, a character named Buggin' Out gets his White Cement pair scuffed by a white cyclist who steps on his foot.
Buggin' Out confronts the cyclist and demands an apology, sparking a heated argument, reflecting the racial tensions in Brooklyn. The scene showcased the importance and value of sneakers in urban culture and the social commentary of Lee's film.
The Air Jordan 4 has inspired many retros, collaborations, and special editions over the years, reflecting its enduring popularity and relevance. Some of the most notable examples are Air Jordan 4 Bred (1999) and collaborative releases with Levi's White Denim, Off-White, Travis Scott, and more.
The AJ 4 is more than just a sneaker; it is a symbol of basketball excellence, cultural influence, and creative expression. It altered its fate by transcending its original purpose and becoming a timeless piece of art.
If you’re someone who admires the fourth signature silhouette of Michael Jordan, you can sign up on Nike’s official website or get the brand’s SNKRS app for timely updates on the future colorways and collabs of the shoe.
