Tapestry, the owner of the luxury fashion house of Coach, will bring six luxury brands in an umbrella after the merging procedure. Another smart move from Tapestry, this merger will cost around $8.5 billion, which will aid the financial traction among the brands.
The parent company of Coach, Kate Spade, and Stuart Weitzman, Tapestry, will buy the multinational fashion company, Capri Holding, the owner of Versace, Micheal Kors, and Jimmy Choo. After the merger, all these six companies will work under the Tapestry, and the acquisition is aimed to convert more affordable luxury products for people.
However, the CEO of Tapestry, Joanne Crevoiseret, believes this merger will bring the opportunity to business around $12 billion annually and $2 billion profit along with it. To reign the luxury fashion world, especially, the Europe market, and to beat another giant conglomerate Louis Vuitton Moet Hennessy ( LVMH), the merger brings hope to Coach and other merging companies.
Global Data PLC, a research firm, predicts the merger of Coach with others builds the 4th largest luxury company in the world with a 5.1 share of the luxury goods market
Coach, the American-based company, is mostly known for its sturdy palatable leather bag company and stands with its promise of premium quality. Starting as a family workshop with six workers, this company took a rapid growth and build itself as one of the premium luxury brands.
However, the merger of giant fashion conglomerates like Gucci, and LVMH proves a successful acquisition, and Coach began to adopt the merging trend with two other fashion brands - Kate Spade and Stuart Weitzman and named it Tapestry as the parent company of these three.
Being a fashion luxury brand, the Coach merger needs an aesthetic name to sync with its aura, unlike LVMH, which sounds cooperative and the CEO of Coach commented to The Times in 2017,
"It’s a wonderful metaphor for what we believe in, which is individual threads of different colors all working together to create a picture… We embrace our differences, whether they be race, gender, sexual orientation or belief systems.”
Under the umbrella company Tapestry, the new merger will bring some growth among the luxury fashion brands like Versace and others. The CEO, Joanee, dreams of building a powerful luxury house with the $8.5 billion merger.
The merger news of these six brands, Tapestry quoted on their social media channel,
"We are on a mission to build unique brand worlds that emotionally connect with consumers. The iconic Italian heritage and bold confidence of Versace, the glamour and daring spirit of Jimmy Choo, and the Jet Set lifestyle of luxury fashion brand Michael Kors will be great additions to our company. This planned acquisition will bring even more innovation and craftsmanship to consumers’ favorite luxury and fashion brands as we invest in new materials, new geographies, and new immersive brand experiences – all through the lens of each brand’s unique creative direction and distinctive voice."
Along with that, Tapestry declared that this new fashion giant will be a great opportunity for 33,000 skilled and creative employees, and bringing out the #our Tapestry and #Capricommunity, the merger is taken in a loving way.
However, the Bank of America and Morgan Stanley will fund the merger through term loans which will aid Capri's debt as well. Just after the news revelation, the share surged by 58% by the next morning, which conveys a positive prediction regarding the acquisition.