McDonald’s January 2025 McValue menu: All you need to know about the chain’s new budget-friendly menu category

The new McDonald's McValue menu for 2025 is set to be launched in the US on January 7, 2025. The menu will offer budget-friendly dining options as a direct response to rising food costs and increasing demand for affordable meals.

By introducing a mix of new deals and continuing fan favorites, the fast food chain aims to cater to those looking for convenient, low-cost meals without compromising variety or flavor.

The new McValue menu will offer a $5 Meal Deal that will be available through Summer 2025 along with a Buy One, Add One for $1 deal as well. Apart from the new menu prices, the fast food chain will continue offering its regional promotions as well as in-app discounts for customers looking to save more money.

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McDonald’s McValue menu: Fresh deals for 2025

The McValue January 2025 menu will bring back some of McDonald's popular budget offerings while introducing new deals aimed at giving customers more flexibility.

Among the highlights is the extended $5 Meal Deal, which includes a choice of McDouble, McChicken, or four-piece Chicken McNuggets. They can pair this with small fries and a drink. The offer will now remain available through the summer of 2025.

Items from the McValue January 2025 menu (Image via McDonalds)

Another notable addition is the Buy One, Add One for $1 deal. Customers purchasing one full-priced McValue menu item can add a second menu item for just $1. These span all three meals, breakfast, lunch, and dinner, and will include items like sausage burritos, hash browns, chicken nuggets, and double cheeseburgers.

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A closer look at McValue breakfast and lunch/dinner options

Sausage burrito, Sausage McMuffin, Sausage biscuit & hash browns (Image via McDonald's)

The McValue breakfast menu includes the Sausage McMuffin, Sausage Biscuit, hash browns, and sausage burritos. They're all eligible for the Buy One, Add One for $1 promotion.

For lunch and dinner, options include six-piece chicken McNuggets, small fries, McChicken sandwiches, and double cheeseburgers. This makes the McValue January 2025 menu a versatile choice for any time of day.

In addition to the fixed deals, McDonald’s will continue to offer regional promotions and in-app discounts; giving customers even more ways to save.

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Addressing affordability amid inflation

The revamped McValue menu comes at a time when inflation continues to impact the cost of dining out. With fast food prices increasing over the past few years, consumers have shifted to home cooking or reduced their visits to restaurants. By focusing on affordability, McDonald’s seemingly hopes to reconnect with budget-conscious customers. They also aim to ease some of the financial strain associated with dining out.

The McValue menu aims to provide budget-friendly dining options amidst rising food costs - Source: Getty

McDonald’s leadership emphasized that the McValue menu is designed to let customers create their own deals based on their preferences.

“We’ve worked closely with franchisees to ensure the menu offers flexibility and affordability,” said Joe Erlinger, President of McDonald’s USA.

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A year of challenges for McDonald’s

The previous year, 2024, had a few difficulties for McDonald's including an E. coli outbreak and ongoing criticism over rising menu prices. While the company disputes claims of price gouging, it acknowledges the need to balance profitability with customer affordability. The McValue menu can be seen as a step toward restoring trust and rebuilding its customer base.

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The McValue menu represents McDonald’s efforts to address affordability and cater to the evolving needs of its customers. With a mix of returning favorites and customizable new deals, the menu provides flexible, budget-friendly options for those looking to save without sacrificing convenience.

As McDonald’s rolls out its January 2025 menu nationwide, it remains to be seen how this approach will resonate with customers in the new year.