Netflix, the popular streaming platform, has officially started its password-sharing crackdown in the United States. Just after a month of implementing new rules in counties including New Zealand, Canada, Portugal, and Spain, Netflix is currently rolling out its new account-sharing restrictions in the United States.
In light of the new rules, the streaming service will remove the person an account holder has shared their Netflix password with unless they pay for sharing the account. On Tuesday, May 23, 2023, Netflix went on to disclose the details regarding how the platform's restriction on password sharing will put an impact on viewers in the United States and how much keeping extra individuals on your account will cost.
Individuals who live in the same house can only share the platform's accounts, as per the streaming platform. Thus, if an individual wants to share their account with another individual, they will have to pay an additional $7.99 fee per month. As reported by USA Today, an email was sent to the United States subscribers from the streaming service, that stated:
"Your Netflix account is for you and the people you live with -- your household"
The newly enforced password-sharing rules of Netflix in the United States explored
In the United States, a Netflix subscriber with the Standard plan, which costs $15.49 on a monthly basis, will be given the option of adding only one extra member to their own account who will be able to use the streaming platform outside the subscriber's household. They have to pay an extra $7.99 each month for adding one person to their account.
Meanwhile, an individual with the platform's Premium package, which provides the subscriber with 4K streaming, will get the opportunity to add upto two extra individuals to their account. But for each extra member, they have to pay $7.99 per month.
However, those subscribers of the platform who own one of the two cheapest plans of Netflix, including the Basic and the Standard with Ads plans, which cost $9.99 and $6.99, respectively, per month, will not get the option to add any extra members to their respective account.
A new support page clarifying the latest setup has described “extra members” as an individual who will be able to set their very own profile and password, paid for by the account holder who has “invited” the extra member to join in. It has been also revealed that the extra member accounts will also have their own set of rules.
The extra member and the account holder have to be activated in the same country. They will be able to watch or download content on only one device at a time. Also, they will not be able to create any extra profiles or log in such as a Kid's profile.
The streaming platform has always been quite pro-password sharing from the very beginning. However, in early 2022, the platform began experimenting with different ways to prevent the practice of sharing passwords and get every individual to pay for accounts they have been using outside an account holder's house.
As reported by The Verge, in April 2022, the platform went on to reveal that for the first time in more than ten years, it had unfortunately, lost subscribers. It has also been disclosed by the platform that almost 100 million households were getting the facilities of the platform just through password sharing. Thus, in order to increase subscriber growth, they have launched new password-sharing rules and restrictions.