BTS' Jungkook has finally been announced as the global ambassador for the American fashion house, Calvin Klein (CK). BTS members are currently on a roll, leading the fashion industry with their partnerships with leading fashion houses.
After Jimin, Suga, and j-hope, Jungkook has joined the bandwagon with his sultry photoshoots for Calvin Klein.
On March 27, CK posted a short video introducing the new face for their iconic denims. A day later, on March 28, a pictorial featuring BTS' Jungkook for was revealed on the brand's social media account.
Like the fans, Jungkook is also excited about his new adventure with the brand. The singer said that he is a fan of the brand and is thrilled to be its new global representative.
Calvin Klein taps BTS' Jungkook as their latest global ambassador
It has finally happened. BTS' Jungkook is officially the latest global ambassador for Calvin Klein. Though fans love the partnership for various other reasons, the Still With You singer feels a deeper connection behind the deal.
Moreover, he wants to showcase a new side of himself through CK's future campaigns. Speaking about his new role, the vocalist said:
"This partnership is very special, as Calvin Klein's heritage and brand values resonate with me. My music is how I communicate with my fans around the world, and I see this partnership as an opportunity to connect with them in a new way. I'm incredibly excited for people to see a new side of me in this first campaign for the brand.”
Jonathan Bottomley, Calvin Klein's global CMO, also shared why bringing BTS' Jungkook into the CK family made sense. Bottomley called the 25-year-old member one of the most popular artists in the world, which he undoubtedly is, and praised him for having a rare quality to connect with international audiences through music and lifestyle.
“We pride ourselves on identifying globally relevant talent whose cultural impact and values align with our own. Jungkook is one of the world's most popular artists. We're fortunate and excited to have him join the Calvin Klein team.”
Shot by Park Jong-ha, the latest campaign featuring Jungkook comes with different shots masterfully advertising the Calvin Klein Spring 2023 collection, with Jungkook sporting the the '90s Straight Jeans, Relaxed Fit Denim Shirt, Oversized Denim Jacket, and Relaxed Fit Standard Logo Crewneck Tee.
The clip posted by the brand introduces BTS' Jungkook in a black and white film with the K-pop idol spreading his charisma, sending the viewers into meltdown. Undoubtedly, the news has sent fans into a frenzy as their fan edits can finally turn into reality.