With Greta Gerwig's Barbie all set to make a theatrical debut this month, Mattel has recently announced that it is reportedly preparing as many as 45 films and TV shows based on its toys. This staggering number comes as quite big a shock for fans, who have already started labeling the toy manufacturer as the next Marvel, drawing various references to the blockbuster superhero franchise.
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There are several projects reportedly in development, including American Girl, Magic 8 Ball, Major Matt Mason, Matchbox, Masters of the Universe, Polly Pocket, Rock 'Em Sock 'Em Robots, Uno, and View-Master. While many of these may get the Barbie treatment, it could be a bit more challenging for some others.
A tweet reply to DF's post about the toy company's upcoming projects (Image via Twitter)
Following the revelation, jokes poured in all around Twitter, with many fans asking how Mattel was going to give a live-action or animated adaptation to some of its toys, including the extremely popular UNO.
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Fans shocked at Mattel's ambitious attempts with 45 projects
DF's post about the toy company's upcoming projects (Image via Twitter)
It is quite surprising for any franchise to announce as many as 45 projects at once. Fans have already termed this as the MCU (Mattel Cinematic Universe). Apart from expressing their shock at this announcement, many fans also cracked multiple jokes at the expense of Mattel.
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A tweet reply to DF's post about the toy company's upcoming projects (Image via Twitter)A tweet reply to DF's post about the toy company's upcoming projects (Image via Twitter)A tweet reply to DF's post about the toy company's upcoming projects (Image via Twitter)A tweet reply to DF's post about the toy company's upcoming projects (Image via Twitter)A tweet reply to DF's post about the toy company's upcoming projects (Image via Twitter)A tweet reply to DF's post about the toy company's upcoming projects (Image via Twitter)A tweet reply to DF's post about the toy company's upcoming projects (Image via Twitter)A tweet reply to DF's post about the toy company's upcoming projects (Image via Twitter)A tweet reply to DF's post about the toy company's upcoming projects (Image via Twitter)A tweet reply to DF's post about the toy company's upcoming projects (Image via Twitter)
All these films will reportedly be produced by Mattel Films, so there is a good chance that this will spawn a proper franchise. But 45 films or television shows may still be too much for a single universe.
It will be some time before things are further clarified.
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About the author
Sourav Chakraborty
Sourav is an entertainment writer at SK POP, who is informed by his Bachelor's degree in Mass Communication and Master's degree in Film Studies. Having penned scripts in the television and OTT, he has valuable experience and expertise that lay a strong foundation for his journey in the world of popular culture.
Sourav strives to produce accurate and informative articles and does so by looking for relevant and verified sources. He also enjoys writing explainers and features so he can give readers an in-depth understanding of the topic at hand while steering clear of misinformation.
Sourav admires Martin Scorsese and attributes his work to his affinity for cinema. He also looks up to Bob Dylan and appreciates the honesty with which he pens lyrics while combining the same with a social message. He is also a fan of Jimmy Page's skills as a guitarist.
If he could travel back in time, he would love to attend the 1969 Woodstock Music and Art Fair to experience its magic in person. When he's not busy writing and researching about the latest developments in the industry, he plays the guitar and composes music. He enjoys watching art films and TV shows and also immerses himself in poetry. He additionally loves football and tries to carve out some time at least twice a week for a game.