"DEI will make the Oscars die": Oscars woke backlash erupts amid 2024 ceremony

92nd Annual Academy Awards - Backstage
Oscar 2024 DEI standards spark backlash (Image via Getty)

As the Oscars night took place on Sunday, March 10, 2024, the 96th Academy Awards has been facing backlash for its DEI standards. It all started when X account End Wokeness (@EndWokeness) shared a post with screenshots reportedly showing a DEI checklist for nomination criteria for the Best Picture category.

DEI refers to Diversity, Equity, and Inclusion, and it describes a set of standards put in place to promote the participation of different underrepresented groups and individuals.

A comment reacting to the news (Image via X/ @EndWokeness)
A comment reacting to the news (Image via X/ @EndWokeness)

Per the Oscars website, for a film to be eligible in the Best Picture category, it must meet two of four DEI stands set up—representation on-screen (actors, plot), off-screen (director, set designer, make-up artists), training programs (hiring interns, training programs), and marketing.

The new rule faced criticism from the conservative side of the internet, with one netizen noting that "DEI will make the Oscars DIE."

A comment reacting to the news (Image via X/ @TimRunsHisMouth)
A comment reacting to the news (Image via X/ @TimRunsHisMouth)

"The woke movement continues on": Oscars 2024 DEI rules spark a wave of anti-woke backlash

As news of Oscars 2024 DEI rules, which determine eligibility to be nominated in the Best Film category, went viral, netizens were quick to slam the awards under @EndWokenss's X post. Many called it a means of destroying "individual merit", while others commented that the ceremony itself was irrelevant.

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A comment reacting to the news (Image via X/ @MArkZuckss)
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Meanwhile, as per a March 8 article by the New York Times, several executives within the industry have said these standards change little about how they make movies because they are easily met.

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Oscars 2024 certainly has been more diverse. As per the article, seven of the twenty acting nominees were from underrepresented groups. Best Picture Category this year included narrative films with diverse casts like Barbie, American Fiction, Oppenheimer, and Past Lives.

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Edited by Susrita Das
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