Fans call out SM's mistreatment of aespa's Giselle

The continuous mismanagement of aespa’s Giselle has fans concerned once again.

The past few weeks have seen the group’s rapper facing continual mismanagement, which has been a cause of frustration and anger for her fans.

Fans have been expressing their displeasure with SM Entertainment after it was revealed that the rapper had to specifically request for her Spotify playlist to be included in the group’s profile. The playlist was never uploaded despite the official Twitter announcement on September 1. Fans assumed that her remarks meant that SM Entertainment had no intention of sharing the playlist.

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Giselle's fans have been making demands to her label for a while now

aespa fans have never been afraid to demand equal treatment for all members, particularly the rapper, who has frequently received disparate treatment as compared to her bandmates.

While her playlist is now available on aespa's official Spotify account, fans are still outraged about the rapper's alleged mistreatment since her debut.

Since the Spotify incident, fans keep bringing to light every instance when the singer has been a victim of mismanagement at the hands of her label.

Earlier in the week, the modern contemporary fashion brand, MLB Korea, excluded the singer from their styling guide while uploading all the other members’ guides. Karina, Winter, and Ningning's guides have been uploaded and can be interacted with.

Adding fuel to the fire, the company also misspelled Giselle's name initially as "Gieselle."

aespa is the brand’s global sponsor and is currently promoting MLB Korea's summer collection, which includes crossbody bags, chunky shoes, logo shirts, bucket hats, and other apparel.

Fans quickly took to Twitter to trend "WHERE IS GISELLE," "#WhatAboutGiselle," and "#GiselleDeservesBetter," and many chastised MLB Korea for openly disrespecting the rapper.

Many people chastised the brand for getting her name wrong. Others were critical of the fact that multiple guides were created for the same member, making the error appear more intentional and targeted.

Many fans also believe the agency is not giving the rapper enough opportunities to shine.

In light of recent issues, fans have been calling out the agency more and more. People are declaring that "AESPA IS FOUR" and that all members deserve equal respect.

Many people are perplexed as to how MLB Korea could make such a huge mistake.

With their unique metaverse concept, aespa is frequently referred to as "the future of SM." The girl group has achieved numerous notable achievements throughout their careers, but they continue to face mistreatment.

Apart from the aforementioned incidents, the group as a whole has been a victim of mistreatment. aespa recently appeared on the MBC talk show Omniscient Interfering View (also known as The Manager), which showed a glimpse of the group's schedules during their comebacks, daily routines, and the work of their managers. However, the show treated Chinese member Ningning and Korean-Japanese member Giselle with disdain.

Amongst all this, aespa was recently named the latest brand ambassador for the Swiss watch and jewelry company Chopard and has added another big name to their ever-growing list of brand deals.