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Felix of Stray Kids was the star attraction at the Spring Summer 2024 Paris Fashion Week, representing his brand, Louis Vuitton. On August 22, 2023, the Phobia singer was chosen as Louis Vuitton's newest house ambassador and guested at Paris Fashion Week in September-October.
According to the latest information from the data company Launchmetrics, SS24 PFW, also known as Spring-Summer 2024 Paris Fashion Week, saw an increase of 30 percent in Media Impact Value (MIV) compared to last year.
Felix of Stray Kids generated $6.6M MIV or Media Impact Value at his first Fashion Week. Unsurprisingly, STAYs are proud and have taken to social media to express their euphoric reactions.
Felix's fans express their pride as the Stray Kids member's first fashion show turns out to be a huge hit
Felix had a successful run at this year's Paris Fashion Week, and the numbers are here to prove it. Not only did the God's Menu singer generate $6.6M MIV at his first Fashion Week, but he also proved to be the most prominent K-pop star at the SS24 PFW.
Like every year, the software and data company Launchmetrics curated Media Impact Value numbers regarding Paris Fashion Week for the Fashion, Lifestyle, and Beauty industry (FLB). This is monitored via extensive social media posts, digital, online, and social media mentions, and online blogs, amongst other factors.
This ultimately helps Launchmetrics decide the monetary placement of the brands and measure their Return on Investment (ROI). As per their study, Louis Vuitton's SS24 PFW amassed $38.2M in MIV. However, Euphoria star Zendaya was the top earner with $9.4 million in MIV.
STAYs praised Felix for significantly contributing to Louis Vuitton's Media Impact Value in his debut appearance. Fans have taken to X (formerly Twitter) to express their pride in Felix.
Notably, as per Launchmetrics count for APAC (Asia Pacific countries) that includes India, South Korea, Japan, China, and Thailand, amongst others, Korean celebrities generated $20.4M MIV in total at Paris Fashion Week. One-fourth of that was generated by the Rev it Up singer, amounting to $6.6M MIV.
Felix generated the second-highest MIV for the entirety of Paris Fashion Week.
Stray Kids' upcoming album ROCK STAR will be released on November 10
Stray Kids are preparing to release their eighth Korean-language and 13 overall extended play ROCK STAR on November 10 at 2 pm KST. This marks their first comeback in five months since the release of 5-STAR in June. So far, Stray Kids has released the track list, schedule, concept photos, and a track titled Mega Verse and another track titled Leave for ROCK STAR.
On October 23, Stray Kids concluded the “5-Star Dome Tour 2023 Seoul Special” at Gocheok Sky Dome in Seoul, South, the biggest concert venue in the country. The group performed some of their biggest songs - Battle Ground, All In, Circus, and Social Path.
Felix enthralled fans by performing his unreleased solo song Rev It Up and elicited deafening responses from fans when he took off his shirt on stage and showcased his toned physique and washboard abs.
Stray Kids will wrap up its mega-ambitious 5-Star Dome Tour with two nights in Tokyo on Saturday and Sunday.
