Kanye: "Filmed this like Mysterio revealing Spider-Man's secret identity": Kanye Super Bowl commercial sparks hilarious reactions online

"Filmed this like Mysterio revealing Spider-Man's secret identity": Kanye Super Bowl commercial sparks hilarious reactions online

By Amrita Das

Modified Feb 12, 2024 09:28 GMT

Jamel Herring v Shakur Stevenson — Kanye West's Super Bowl commercial sparks hilarious reactions online. (Photo by Brandon Magnus/Getty Images)

The unusual nature of Kanye West’s Super Bowl LVIII commercial has left the internet on a hilarious wave. West’s ad came out as a recording filmed likely inside a car, on his cellphone. The Chicago rapper held the phone up close to his face, as he said:

“Hey y’all, this is Ye, and this is my commercial.”

Before promoting his website Yeezy.com, West disclosed that they splurged so much on securing an advertising slot during the Super Bowl that they fell short of finance to shoot the actual commercial. However, the rapper did not seem affected as he continued with a straight face and a compelling tone:

“But the idea is I want you to go to yeezy.com.”

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West even spelled out the URL for the viewers and also said:

“...and imma write it at the bottom of the screen, and I got some shoes, and, and....that’s it.”

Kanye West’s commercial premiered during the Super Bowl game between the San Francisco 49ers and the Kansas City Chiefs on Sunday, February 11. The unconventional format of the commercial quickly grabbed everyone’s attention and interest, as they praised the rapper for coming up with the genius advertising idea.

One X user commented on NFR Podcast's post on the same and compared the video recording with Jake Gyllenhaal's Mysterio, the antagonist in Spider-Man: Far From Home. At the end of the movie, Mysterio revealed Spider-Man's identity as Peter Parker through a video clip recorded in a similar manner as West's Super Bowl commercial.

Netizens react to West promoting Yeezy.com in unusual Super Bowl commercial. (Image via X/NFR Podcast)

Internet erupts in hilarious reactions to Kanye West's Super Bowl commercial

Kanye West's ad during the Super Bowl LVIII game on Sunday sent netizens doubling up with laughter. Some compared the video with Mysterio revealing Spider-Man's identity while others found similarity with the Riddler from Robert Pattinson's The Batman.

Kanye West is also selling t-shirts and trousers on Yeezy.com. The vinyl versions of his newly released album, Vultures 1 are also available on the website. Kanye, in collaboration with Ty Dolla Sign released the album on Saturday, February 10.

About the author

Amrita is a trends writer at SK POP. She completed her post-graduation in English Language and Literature and has a rich writing experience in covering diverse topics such as blockchain technology, product reviews, travel guides, subtitles, and pop culture. However, her personal interest has always been in popular culture, which has aided her with injecting fresh insights to her stories.

Amrita emphasizes familiarizing herself with the topic at hand before approaching it solely from a writer’s perspective. She usually takes the longer route in sifting through all available information online, and makes use of primary sources and verified/official social media handles to check for consistency in details.

In case of discrepancies, she delves deeper into the primary and secondary sources for clarification, choosing to let go of a detail in case its accuracy cannot be established. She supports this approach by centering objectivity in her reportage, keeping her tone neutral at all times.

When not obsessing over a particular detail in her report, Amrita can be found reading fiction or exploring new shows or movies.

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Edited by Amrita Das