Hermes Kelly Telephone bag campaign impresses fans: “Love this”

The Hermes Kelly Telephone bag’s visuals were posted on the Hermes Instagram page on March 7, 2024, and netizens swarmed the comments, saying they wouldn't mind a Kelly Telephone bag.

The visuals of the Hermes Telephone bag were created by Laurent Allard, which featured the telephone bag surrounded by Bollide on Wheels bags in blue, brown, and red.

Since the creation of the Hermes Kelly in 1923, the bag has undergone a series of iterations and remodeling, with the latest campaign hinting at a possible new design.

From the slew of comments under the new designs, it is obvious that fans are more than eager to get their hands on it, with one of them commenting:

"Oh wow! Love this."

Fans appreciate visuals for the Hermes Kelly Telephone bag (Image via Instagram/Hermes)

More details on the Hermes Kelly Telephone bag

The telephone bag is presented in a green hue, with the dials left in white, creating an artful contrast. Golden embellishments can be seen on the lock and handle, which are reminiscent of handset support. The strap, which is built like a receiver, is draped in a glossy black hue.

The Kelly bag silhouette is a flagship product of the French brand and boasts a rich history dating as far back as 1892 when they were made for holding saddles. Known then as the Haut a courroies because of their high handles, they became popular when they were designed in 1923 by Emile-Maurice Hermes and Ettore Bugatti for Julie Hermes.

The bags became known as the Hermes Kelly when Grace Kelly used them to hide her pregnancy from the Paparazzi.

The latest visual iteration of the Hermes bag was met with approval as some netizens called it lovely while others found it cute.

Fans appreciate visuals for the Hermes Telephone bag (Image via Instagram/Hermes)

Fans appreciate visuals for the Hermes Telephone bag (Image via Instagram/Hermes)

Fans appreciate visuals for the Hermes Telephone bag (Image via Instagram/Hermes)

Fans appreciate visuals for the Hermes Telephone bag (Image via Instagram/Hermes)

Fans appreciate visuals for the Hermes Telephone bag (Image via Instagram/Hermes)

Fans appreciate visuals for the Hermes Telephone bag (Image via Instagram/Hermes)

Fans appreciate visuals for the Hermes Telephone bag (Image via Instagram/Hermes)

Fans appreciate visuals for the Hermes Telephone bag (Image via Instagram/Hermes)

Fans appreciate visuals for the Hermes Telephone bag (Image via Instagram/Hermes)

Fans appreciate visuals for the Hermes Telephone bag (Image via Instagram/Hermes)

Fans appreciate visuals for the Hermes Telephone bag (Image via Instagram/Hermes)

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The Hermes Kelly bag has become a cultural phenomenon impacting the fashion space and pop culture as a whole. Referred to as the "It" bag, it wouldn't be surprising if the Hermes Kelly Telephone bag sells out if the luxury brand decides to release it.