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On November 21, Big Hit Entertainment released a video titled Jungkook, The Brand. In the video, the agency introduced the golden maknae's symbol mark originating from his own autograph sending fans into speculations if the idol is going to introduce his own brand.
The video provided a glimpse of the golden maknae's symbol mark which included his name's initials J and K along with the Korean letters. The agency stated that through the symbol they want to showcase another facet of the idol who is willing to create more precious moments with the fans.
By the end of the video, Jungkook showcased his hands holding the symbol mark and his tattooed hands.
After the fans saw the video, they mentioned that the design of the Jungkook's symbol looked classy yet simple and they are eagerly waiting to see what new things will be introduced by the idol in the coming time.
"We're getting branded merch': Fans are speculating they might be getting Jungkook owned earrings and outfits
It should be noted that the Seven singer recently released his solo debut album GOLDEN on November 3, featuring eleven tracks. Following the album, he also launched official merchandise for the album restricted to a one-time release.
The merchandise includes nine products such as an Accessory Tray, Long Sleeve T-shirt, Badge Set, Keyring, Premium Photo, Oversized Bomber Jacket, Bracelet, and Shoulder Bag.
After Bighit Entertainment unveiled Jungkook's golden symbol mark, fans quickly recalled one of his Weverse live sessions where he wore golden earrings similar to his newly introduced symbol mark. Fans expressed curiosity about the kinds of products he might introduce with his brand.
Some noted that the earrings were not available with his official album merch. They eagerly await the release of his official merchandise speculating it might include earrings, outfits, and more.
Check out how fans are reacting as they speculate that Jungkook might release his own brand following the release of his symbol mark by Bighit Entertainment:
Bighit Entertainment also stated that the released video was helmed by the creative director LONETONE, crediting LONETONE, Irene Lee, Jihee Hwang, Kyle Shin for brand experience design, and Minhyung Lee for motion graphics.
The soundtrack of the video was by Kim Kate and others as mentioned in their caption regarding the brand story.
"The design of Jung Kook’s symbol mark originated from his own autograph. The symbol incorporates the English initials J and K as well as the Korean letters ㅈ and ㄱ and representing the concept of boundless growth and limitless potential."
The caption further read,
"This symbolizes another facet of Jung Kook the 7th member of BTS an artist who aspires to create and share unforgettable golden moments with his audience."
In other news, Jungkook recently organized his first-ever solo concert for his recently released debut album Golden Live on Stage in Seoul.
