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Netflix recently announced that it will be charging more from customers by introducing a new process of paid sharing in the US. A customer will be charged $7.99 per month in case they are adding a new user to the account. The streaming platform also sent an email to the users in the US stating that one account is only for the user and the rest of the people living in the household.
If someone wishes to share the profile outside their house, the profile can be transferred to a new membership or a new membership can be purchased for an additional amount of $7.99 alongside the cost of the subscription.
The OTT platform also revealed that the paid sharing initiative had been launched in other countries like UK, Ireland, Norway, Sweden, Denmark, Netherlands, Belgium, Australia, Philippines, Hong Kong, and Singapore. However, paid sharing is yet to be launched in a few other countries.
The streaming giant also mentioned that anyone trying to access an account without payment will be blocked. However, the platform will allow members to access their accounts on their devices or while they log in with another device.
One member can be added for those who are paying for the Standard plan and two for the Premium plan. The service won't be available on the ad-supported plan, and the ones who would be included as extra members will be able to watch and download on only one device.
Netizens react to Netflix's paid sharing plan on Twitter
Netflix has made a new move to restrict password sharing by introducing a payment process in case a customer plans to add a new user. However, this new plan has received mixed reactions on Twitter.
While a few were happy with the move, others expressed dissatisfaction with not being able to share their account with others.
Netflix's paid sharing plan was introduced back in February 2023
Paid sharing plan was introduced by Netflix in February 2023 in four countries that include Canada, New Zealand, Portugal, and Spain. The process was also tested last year in Chile, Costa Rica, and Peru.
The streaming service revealed their plans for paid sharing in April 2023, and it was supposed to be launched by the second half of this year. The company also mentioned in a letter to the shareholders that their plan received a "cancel" reaction from a majority of the countries, which would supposedly affect the consumer base.
However, it must be noted that subscribers with paid memberships have increased in Canada, where the revenue for the first quarter of 2023 grew at a rapid pace as well. The company's co-CEO Greg Peters mentioned in an interview that a few password-borrowers are watching more than the original owners of the account.
Peters added that the additional members converting to paid subscribers will help develop a good relationship with customers, and this will also prove beneficial for increasing members and revenue.
