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On September 23, 2023, BigHit Entertainment replaced their social media handle's header featuring Kim Tae-hyung's Layover, which enraged fans. They treated this as unfair, stating that the agency doesn't give their idols a fair share of promotional time, including Jungkook, V, and others.
This is routine for BigHit Entertainment, as they typically change the header to coincide with BTS members' album releases. However, what left some fans dissatisfied was the alleged swiftness of BigHit Entertainment's actions compared to Kim Tae-hyung.
Several fans alleged that when it came to the release of V's album, the agency did not change the header promptly and only changed it to Layover several hours after the album had been released.
"Now you are awake": Fans enraged at how BigHit Entertainment is treating Kim Tae-hyung
Fans alleged that, similar to what the agency did to Jungkook in the case of his "Seven" promotional campaign, where they changed their social media handle's header within two days of the release of his digital single "Seven," similar things happened during Kim Tae-hyung's "Layover" following the announcement of the former's 3D single.
However, when Kim Tae-hyung's album was announced, fans alleged that the agency didn't change the header, contrary to their practice of changing headers when other BTS members' albums are announced on the same day.
Fans feel BigHit Entertainment has mistreated Kim Tae-hyung's album and hasn't promoted it much. Some even allege that the agency benefits other members while neglecting V, as they didn't promptly change the header for him.
Many also stated that the agency only changed the header after they started protesting on social media; otherwise, they think the agency had no intention of changing their X's header to Kim Tae-hyung's Layover theme.
Fans state that they love all the group members equally and are elated that they can see the changes BigHit made. However, many fans feel that this discrepancy in how headers are handled reflects disrespect toward the idol, as header changes hold significance and can indicate how an agency treats its idols. According to them, this treatment has raised concerns about professionalism and led to distrust among fans.
While talking about the unfair treatment, some fans also remember how Kim Tae-hyung's pre-order albums faced an abrupt cancellation, resulting in a loss of sales on both Hanteo and the US iTunes chart.
Despite fans pre-ordering them months in advance, CD deliveries were significantly delayed. Some fans seem to think that inadequate promotional efforts for Layover in foreign countries, a lack of playlist inclusion for the title track, and the recent one-day removal of the entire Slow Dancing album from Spotify have collectively raised concerns about how BigHit is treating V.
Fans state that they love all the BTS members equally, but seeing how BigHit Entertainment treats the Love Me Again singer is breaking their hearts. They can't understand why changing the header to V's Layover theme took so long.
Despite ongoing protests from fans, they only seem to want fair treatment for V and convey that they will always support his future endeavors.
