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On June 28, 2022, fast food brand Jack in the Box tweeted about BTS' J-hope's upcoming mini-album with the same name Jack In The Box.
When ARMYs saw the tweet, it went viral to the extent that fans even mentioned that they thought J-hope had a deal with the food brand Jack In The Box, referring to the singer's next album. The brand Tweeted multiple times related to J-hope and his album Jack In The Box. The brand mentioned,
“I knew J-Hope was my bias for a reason...can't believe he wrote an album in my honor”
The hilarious tweet had ARMYs going all over Twitter. The brand tweeted a meme showing a scene where Spider-Man sees Spider-Man - here, the Spider-Mans signified the album and brand as both have the same name, Jack In The Box. BTS' official Twitter account even liked the brand's tweets.
The brand's humorous meme and tweets were enough for ARMYs to love the concept of Jack In the Box X J-hope's Jack In The Box.
Jack In the Box's humorous tweets about BTS J-hope's new album went viral as ARMYs reacted
Few fans mentioned that they thought J-hope would collaborate with the brand Jack In the Box and that there could be a meal called "The Hobi Meal," similar to The BTS Meal at McDonald's. The brand Jack in the Box even replied to fans over the tweets.
Some even mentioned that this was a brilliant move from the brand as the power of BTS and its member J-hope is incredible as the tweet already has 204.7K likes with tons of comments and retweets. Here are some of the fans' reactions to Jack In The Box.
The brand has gained a lot of attention from ARMYs all over the world. Fans even praised the marketing strategy of the brand for the tweets.
ARMYs love interactions between brands and BTS as this is not the first time a brand has shown interest in the group. Multiple brands referred to BTS in the post before without even a collab and did not hesitate to change their brand name.
Previously, group member Jungkook had encouraged American restaurant chain Chipotle to change its brand name on social media following a slip of the tongue in one of the group's videos. Following that, Chipotle even tweeted,
The hilarious interaction garnered a lot of interest among ARMYs. Chipotle even gave free food and discounts to ARMYs after the incident.
Moreover, Trader Joe's, an American brand of grocery stores, had turned one of its stores purple with product designs referencing the group's albums. This was done to celebrate the group's debut anniversary and the latest comeback in 2022.
Meanwhile, K-pop idol J-hope's second concept photo of his first single MORE from the album Jack In The Box was released on June 29. The pre-released song from J-hope's next album will be released on July 1, 2022, and the whole song will be available on July 15, 2022. ARMYs are excited to see J-hope as a soloist again and are already gasping over the spooky theme of the album.
