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Reality star Draya Michele has made her way into the limelight after she posted a video on Instagram on January 10, 2025, showing herself unboxing an air purifier amid the LA wildfires. Along with the video, where she is seen setting up her air purifier, she wrote in the caption how the “air quality is so poor, toxic even.”
However, as her video went viral, dozens of social media users began commenting on it, criticizing her timing and calling her “tone deaf.” Many netizens even slammed her for allegedly using the LA wildfires as an opportunity to promote a brand, which she mentioned in her caption.
After Draya Michele became the recipient of several negative comments, many of her followers jumped in her support to defend her. Meanwhile, an Instagram account, @TheShadeRoom, posted the video on their handle, which also garnered several positive remarks from netizens. One user even mentioned that people were criticizing her just because they “don’t like the girl.”
The comment read:
“How is her promoting an air purifier for people in surrounding areas who are breathing in toxic air, tone deaf? Just say y'all don't like the girl.”
Furthermore, several others came to her defense, with comments like:
Netizens also noted how air purifiers could be a helpful measure at the moment due to the intense fire and smoke, as several comments also read:
LA wildfires have burnt the homes of several celebrities: More details explored as Draya Michele’s video promoting an air purifier amid the fires goes viral
The Los Angeles fires, which broke out on January 7, 2025, have caused widespread destruction across several acres. According to Vox on January 10, the fires were intensified by prolonged drought conditions that dried out vegetation, followed by strong winds.
People Magazine reports that this is the largest wildfire Los Angeles County has ever faced, with over 21,000 acres burned in areas like Pacific Palisades and Malibu. The destruction has forced mass evacuations and left countless families without homes.
Many celebrities have also been deeply impacted by this natural calamity. Stars such as Billy Crystal, Ricki Lake, Paris Hilton, Miles Teller, Anna Faris, Cobie Smulders, and Taran Killam are among those who have reportedly lost their homes. Meanwhile, Jennifer Garner, who also lost her home, shared the heartbreaking news of losing a friend to the fire.
As soon as several netizens blasted negative comments towards Draya Michele’s video, the reality star disabled her comment section. However, at the moment, she has not yet responded to the reactions of the masses.
