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On October 14, 2023, SM Entertainment unveiled their 2024 SM Artists' Season's greetings, but the most prominent group in the agency, EXO, was conspicuously absent from the greetings.
Season's greetings are widely popular elements in the Korean entertainment industry. They are comprehensive packages that fans can use in the coming year, including a desk calendar with photos, a planner, photo cards, postcards, mini posters, regular posters, stickers, and various other products related to an artist or group.
This absence has fueled rumors that the group might soon depart from the agency. One fan even suggested that the group might join the 'Pink Agency,' speculating based on the color of the agency's logo."
"We deserve an explanation": EXO-L speculate the group will leave the agency in 2024
As the 2024 SM Artists' Season's Greetings were unveiled, fans noticed that groups, including Super Junior, NCT 127, Red Velvet, NCT DREAM, aespa, and even the rookie group RIIZE, had their own Season's Greetings.
The absence of a separate Season's Greetings for the group in 2024 has sparked mixed reactions among fans. While some are celebrating and taking it as an indication of their departure from SM Entertainment in 2024, others feel that the agency should still treat them accordingly, even if they are leaving the company. One fan stated:
'Even if EXO members leave the company for their solo activities, I don't think they can leave the company as a "group." It is always mentioned in articles that EXO will continue to be with the company.'
Check out how fans are reacting to the EXO's absence from SM Entertainment's Season's Greeting sparking rumours that the group will leave agency:
Even the members of the group, including Baekhyun and D.O., have started their own companies and decided to part ways with the agency for their individual careers but chose to remain with SM Entertainment as a group.
Some are speculating that even if the members are starting their own agencies, they will eventually leave the company together but stay together as a group.
Meanwhile, some fans are demanding an explanation from SM Entertainment about why they didn't include a Season's Greetings for the group. Fans are also expressing their happiness about the group gaining independence and freedom from SM Entertainment, which they believe never treated them right and provided unfair treatment.
They are elated about the fact that members will be able to do what they want, which they couldn't do because the agency allegedly stopped them from doing so. Needless to say, the absence of the group from the 2024 SM Artists' Season's Greetings has raised anticipation for the fate of the members.
The group recently made a comeback after a two-year hiatus with their album EXIST.
