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McDonald's snack wrap is making a comeback in 2025, bringing back one of the chain's most requested menu items. Joe Erlinger, the president of McDonald’s USA, confirmed the news during an appearance on Good Morning America, sharing that the popular item is being reintroduced.
First introduced in 2006, the McDonald's snack wrap quickly gained a loyal fan base thanks to its portable size and combination of crispy or grilled chicken with fresh toppings wrapped in a soft tortilla. After being discontinued in 2016 due to operational challenges, the news of its revival has sparked excitement among long-time fans and casual customers alike.
McDonald’s snack wrap: A fan-favorite returns
The decision to bring back the McDonald's snack wrap reflects the growing demand for nostalgic menu items. Over the years, fans have voiced their love for the snack wrap with online petitions and social media campaigns calling for its return.
McDonald’s US President Joe Erlinger noted the snack wrap's “cult following” and revealed that its return aligns with the company’s broader focus on listening to customer feedback.
"The snack wrap will be back in 2025, it has a cult following. I get so many emails in my inbox about this product, it will be back in 2025," Joe Erlinger said.
What made McDonald’s snack wrap special
The original McDonald’s snack wrap featured crispy or grilled chicken paired with shredded lettuce, cheese, and a choice of ranch, honey mustard, or chipotle BBQ sauce, all wrapped in a flour tortilla.
It was designed to be a quick, portable option for customers seeking something lighter than a traditional burger. While popular with fans, the McDonald’s snack wrap was removed from the menu because its preparation slowed down operations in McDonald’s busy kitchens.
The 2025 relaunch and what to expect
McDonald’s has confirmed that the updated version of McDonald’s snack wrap, called the McCrispy snack wrap, will be part of its premium McCrispy product line. This rebranding reflects McDonald’s effort to refine its chicken offerings and improve the overall quality of its menu. The McCrispy Snack Wrap is expected to feature enhanced ingredients, including seasoned breading and better textures while maintaining its classic appeal.
Although the exact launch date has not been disclosed, the announcement has already generated significant anticipation.
A strategic comeback
The return of McDonald’s snack wrap in 2025 signifies more than just the reintroduction of a popular menu item. It showcases the brand’s attempt to respond to customer demand and adapt to changing consumer tastes.
With its improved recipe and revamped approach, the McCrispy Snack Wrap aims to recapture its status as a fan favorite.
McDonald’s snack wrap returns in 2025, blending nostalgia with fresh updates. With improved ingredients and a focus on customer demand, the McCrispy snack wrap aims to win back loyal fans and attract new ones to the menu.
