"Now Yena definitely hates Rodrigo": Fans react as mv ‘Hate Rodrigo’ removed from YouTube due to Olivia Rodrigo’s request

On Thursady, June 29, K-pop artist Yena's latest music video, Hate Rodrigo, was removed from YouTube at the request of American songstress Olivia Rodrigo's team. Yuehua Entertainment, the agency behind the video, had to allegedly take it down due to copyright issues that arose.The music video included certain scenes which took inspiration from Olivia Rodrigo's previous work, which supposedly led to its removal. It is important to note that the decision to remove the video was not due to the controversial name of the song, but rather because the company had used posters, photos, and scenes featuring Olivia Rodrigo without her permission, resulting in copyright infringement.GLOBALMYEON@globalmyeon#YENA’s ‘Hate Rodrigo’ has been removed from YouTube due to Olivia Rodrigo’s request. Copyrighted material raised red flags, such as the song title as well as scenes in the music video.7912#YENA’s ‘Hate Rodrigo’ has been removed from YouTube due to Olivia Rodrigo’s request. Copyrighted material raised red flags, such as the song title as well as scenes in the music video. https://t.co/DL6wxAAnHFFans noticed the disappearance of the Hate Rodrigo music video from the official YouTube channel and took to social media to express their thoughts, both humorously and seriously:tio ᥫ᭡@foxiesoojinnow yena definitely hates rodrigo27534now yena definitely hates rodrigohttps://t.co/TTeMgRmxes&quot;This is disrespectful to both Olivia and Yena&quot;: Fans believe agency should have been careful regarding the use of the former's visuals in the latter's latest music videoIn Yena's music video, multiple posters, photos, and scenes of Olivia Rodrigo were used, leading to the video being taken down from YouTube due to copyright issues. The sudden deletion generated varying opinions among fans. While some felt sympathetic towards Yena and expressed their disappointment in how her efforts were undermined, others believed that Yuehua Entertainment, the agency involved, should have conducted proper research on copyright issues and treated the matter seriously.Kpop Charts@kchartsmasterYENA’s ‘Hate Rodrigo’ M/V has been removed from YouTube due to Olivia Rodrigo’s team request. According to officials, there was copyright issues with some scenes in the music video rather than a controversy over the title, which inevitably forced the music video to be taken… twitter.com/i/web/status/1…117982050YENA’s ‘Hate Rodrigo’ M/V has been removed from YouTube due to Olivia Rodrigo’s team request. According to officials, there was copyright issues with some scenes in the music video rather than a controversy over the title, which inevitably forced the music video to be taken… twitter.com/i/web/status/1… https://t.co/1TWfhlwzDfAs mentioned by many fans, Hate Rodrigo was Yena's way of paying tribute to one of her favorite singers, Olivia Rodrigo. The former aimed to portray her cute jealousy towards the driver's license singer, but unfortunately, all of her efforts became meaningless due to the copyright infringement.Take a look at how fans are reacting to the abrupt removal of the Hate Rodrigo from YouTube:Lilac@jentakoyakisi feel so bad for yena but what was company expecting using yena hard work for such a weird concept like putting rodrigo name and pics all over the mvs teasers even creating a hate rodrigo hashtag to promote it on tiktok this is disrespectful to both olivia and yena talent70488i feel so bad for yena but what was company expecting using yena hard work for such a weird concept like putting rodrigo name and pics all over the mvs teasers even creating a hate rodrigo hashtag to promote it on tiktok this is disrespectful to both olivia and yena talentsamsam💛||yujin stan@yujinonthecloud@jentakoyakis it’s literally an homage to olivia cause yena is her biggest supporter, people just misunderstood without even listening to the song81@jentakoyakis it’s literally an homage to olivia cause yena is her biggest supporter, people just misunderstood without even listening to the songbex | HATE XX OUT NOW !!@dearlycyni wonder how yena is.... i wonder if she even knew that the company didn't reach out and get permission. she's such a big fan of olivia so i can imagine a song thats dedicated to her that yena put sm work into being removed from platforms.... god i feel so bad for her :(11626i wonder how yena is.... i wonder if she even knew that the company didn't reach out and get permission. she's such a big fan of olivia so i can imagine a song thats dedicated to her that yena put sm work into being removed from platforms.... god i feel so bad for her :(เกรดคริสตัลหัวใจสลาย🩷@Prudence3rdYena after Deleted Hate Rodrigo MV171186Yena after Deleted Hate Rodrigo MV https://t.co/ZKYmOI2pL5★@lqcyni hope no one blames yena over anything, legal things should be taken care of by her company but unfortunately her company is incompetent and didn’t check what they had to before the release, so if anyone should be getting hate thats yuehua.1325419i hope no one blames yena over anything, legal things should be taken care of by her company but unfortunately her company is incompetent and didn’t check what they had to before the release, so if anyone should be getting hate thats yuehua.bex | HATE XX OUT NOW !!@dearlycynwe love you so very much yena and will support you always. hope you're doing okay our smiley hero &lt;3 #지구미3711we love you so very much yena and will support you always. hope you're doing okay our smiley hero &lt;3 #지구미https://t.co/lkULUnJTgZidlepink advertiser@maunobanxi can’t believe yena’s company actually didn’t get permission to use olivia’s image in the mv how stupid can they be57058i can’t believe yena’s company actually didn’t get permission to use olivia’s image in the mv how stupid can they beloveuJiae@loveujiaeYENA’s MV incident accordingly to Korean media outlets: the music video of Choi Ye-na's new song &quot;Hate Rodrigo&quot; was turned private due to Olivia Rodrigo's request.Issue being with the song title, as well as supposedly copyright materials in scenes of the MV.669142YENA’s MV incident accordingly to Korean media outlets: the music video of Choi Ye-na's new song &quot;Hate Rodrigo&quot; was turned private due to Olivia Rodrigo's request.Issue being with the song title, as well as supposedly copyright materials in scenes of the MV. https://t.co/K8eag49tsbEarlier, the singer herself clarified the meaning behind her song, Hate Rodrigo, while stating:&quot;Hate Rodrigo' is a song that cutely and honestly expresses various emotions of longing for the object of envy and sometimes being jealous. I will do my best to show my longing and affection for you through sincere lyrics and performances.&quot;With the video being taken down, fans are speculating and eagerly awaiting an official statement from Yuehua Entertainment, while also being curious about Yena's thoughts and emotions regarding the recent news. Fans are concerned about her well-being, hoping that the removal of the video hasn't had a significant impact on her.The mentioned song serves as the title track for her second single album, HATE XX. Additionally, the album, which was released on June 27 recently, includes other songs such as Bad Hobby and Wicked Love.More about Yenachoi yena pics #hate_xx@yenapixjust so gorgeous473128just so gorgeous https://t.co/H5xxftFzQVThe singer, a trainee under Yuehua Entertainment, was a member of the Japanese-Korean idol group IZ*ONE. She gained recognition by ranking fourth in the survival show Produce 48 (2018), securing her spot in the final lineup of IZ*ONE.The idol made her television debut on the variety series Prison Life of Fools (2019) and is also a regular cast member on the variety show Girls' High School Mystery Class. In 2021, she received the prestigious Brand Customer Loyalty Awards Daesang as an Influential Entertainment Idol.On April 29, 2021, IZ*ONE officially disbanded as a group. Beginning her solo journey, Yena made her debut on January 17, 2022, with the release of her mini album, SMiLEY.

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