Trans influencer Dylan Mulvaney and companies sponsoring her face backlash online (image via Getty Images, Instagram/@dylanmulvaney)
Nike is facing backlash from netizens after the company's recent move to partner with transgender activist Dylan Mulvaney. The news was revealed after Mulvaney shared several posts as a paid partnership with the brand on her Instagram on Wednesday, April 5, 2023.
Ad
Ad
In the posts, Dylan Mulvaney was seen sporting and promoting some of Nike's activewear.
According to Instagram's Help Center, the paid partnership label signifies that the person who shared it has a commercial relationship with the business partner and that they were compensated in some way for the post.
The news came just a day after the trans influencer's marketing deal with Bud Light sparked a similar backlash. The company claimed that the move was in part an effort to "authentically connect" with their customers.
Ad
The alleged list of brands that sponsor Dylan (Image via Twitter/@HoldingHands19)
In addition to the two brands, Dylan Mulvaney has deals with makeup brands such as Ulta Beauty, MAC, and CeraVe, fashion and lifestyle brands such as Kate Spade, and even grocery delivery services like Instacart.
Ad
The news left internet users fuming, especially those who are right-wing conservatives.
A comment speaking against Nike (Image via Twitter/ @)
Netizens call for boycotting brands that promote Dylan Mulvaney
As Dylan Mulvaney's recent posts went viral, many social media enthusiasts were left unimpressed. They called for a mass boycott of all the brands that have tied up with the trans influencer.
Ad
A comment speaking against the companies (Image via Twitter/ @SwankierSinatra)
Twitterati were also upset about such brands not hiring women to promote their products.
Ad
A comment speaking against the companies (Image via Twitter/ @newulaserclinic)
User @ArtistJohns added to the discourse by explaining that the reason Fortune 500 brands choose to sponsor her was to get a good Corporate Equity Index score from the Human Rights Campaign.
Ad
According to Edge Media Network, the score acts as a tool to rate American businesses' treatment of LGBTQ+ employees, consumers, and investors.
A comment speaking against the companies (Image via Twitter/ @ArtistJohns)
Here are some more tweets seen reacting to Dylan Mulvaney's many sponsors:
Ad
A comment speaking against the companies (Image via Twitter/ @EvanAKilgore)A comment speaking against the companies (Image via Twitter/ @USAgenda22)A comment speaking against the companies (Image via Twitter/ @JamesBRadleyCA)A comment speaking against the companies (Image via Twitter/ @lalovestrump)A comment speaking against the companies (Image via Twitter/ @EricSpracklen)A comment speaking against the companies (Image via Twitter/ @judytgolf)A comment speaking against the companies (Image via Twitter/ @OilLondonTV)A comment speaking against the companies (Image via Twitter/ @ItemOdd)
Trans supporters and Bud Light stand by the actress amidst severe backlash
Ad
Despite the public outcry, many of Dylan Mulvaney's supporters and trans activists, including Anheuser-Busch, the parent company for Bud Light, spoke out in support of the actress.
Ad
Liberal Brian Krassenstein remarked on Twitter that her talent and great personality, coupled with "conservatives not being able to stop talking about canceling anyone who works with her," was actually responsible for her rise to fame.
Trans woman and journalist Becca Green questioned the decision to cancel someone who is the "most inoffensive."
Meanwhile, Dylan Mulvaney is yet to comment on the backlash.
×
Feedback
Why did you not like this content?
Was this article helpful?
Thank You for feedback
About the author
Nirali Sheth
Nirali has been a popular culture writer at Sportskeeda for the past 1.5 years, covering celebrity/influencer trends and profile/histories, political news, crime reports, and lifestyle. She completed her Bachelor's in Architecture from University of Mumbai and Masters in Heritage Conservation from University of Southern California. Professionally, Nirali has a strong 7.5-year experience working as an architect, an Assistant Archivist and a Digital Archivist across three companies.
Nirali’s educational qualifications and unique career trajectory put great emphasis on research and writing, which along with her personal interest in popular culture, led her to the current role at Sportskeeda. Her specialties are researching histories, crime stories, and developing general knowledge pieces.
The most crucial step in Nirali’s reporting is rigorous fact-checking, and she relies on information from primary sources only for her news. In the absence of a primary source, Nirali double, and even triple-checks information from multiple sources before presenting them to her readers. Strictly anti-AI, she believes in giving credits wherever necessary.
Nirali’s favorite celebrities are Mark Ruffalo and Dolly Parton, and she admires them for their support of humanity and advocacy for what is right. An avid reader, Nirali can be found nose-deep in a new book when she is away from her keyboard. Nirali also loves to illustrate in her free time.
'%20x='0'%20y='0'%20height='100%25'%20width='100%25'%20%0A%20%20%20%20%20%20%20%20%20%20xlink%3Ahref='data:image/jpg;base64,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'%3E%3C/image%3E%3C/svg%3E)
