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On February 21, 2024, BLACKPINK’s Jisoo officially announced the launch of her independent label, BLISSOO, via her Instagram account.
On Wednesday morning, news of BLACKPINK's Jisoo announcing the launch of her independent label flooded online platforms. Snippets of BLISSOO's alleged company website were shared on X, which immediately went viral with the hashtag "BLISSOO BY JISOO."
For some time now, there have been rumors that the worldwide phenomenon might start her own solo business, much like her bandmates Jennie and Lisa. After a long wait, the ME singer finally confirmed establishing her one-man agency right after the stir caused on the morning of February 21.
As expected, internet users flooded X with the news, to the point where it began trending worldwide. Admirers praised the celebrity for her seemingly brilliant idea to start her own business and embark on a new path.
"It's finally official and public": Fans ecstatic as Jisoo launches the official website of her label
BLISSOO, Jisoo's label, seemingly opened its website on February 21, 2024, which caused quite a stir online. However, the website was taken down immediately since the artist hadn’t announced anything until then.
Nevertheless, it did not stop admirers from capturing several snippets of the website and sharing them on X earlier that day, announcing the near arrival of BLISSOO. Allegedly, the website houses information about the artist's long list of laurels, including her acting endeavors and her being bestowed with the Member of the Order of the British Empire (MBE), among other accolades.
Additionally, an X account (@LOVELYJIS00) claimed that the website of the artist's independent label was launched accidentally and has been shut down.
Finally, the singer launched her website and announced her label at 7.30 p.m. KST on February 21, 2024, following the online commotion on social media platforms since this morning. On her Instagram account (@blissoo_official), the artist wrote in her caption:
“Transcending the boundaries of genres and fields, our mission is to share the happiness that JISOO creates in her own unique way.”
The website wrote about the Flower singer, hailing her as an artist who aspires to bring joy and happiness to her admirers with her charm and variety of looks. The label's website states that all the time fans spend with Jisoo at BLISSOO will be memorable and precious. Fans also shared images of BLACKPINK's vocalist, which were posted on the website.
As per the vision section on the website, the label draws inspiration from the singer's love of artistry and works to inspire people via music, acting, and other projects. The brand's goal is to reportedly build a community in which each individual is respected, encouraged, and welcomed, allowing them to develop together.
As expected, fans shared and tweeted about the website and rejoiced that "it's finally official and public," even though the website was reportedly taken down soon after and relaunched at 7.30 p.m. KST the same day. However, this did nothing to dampen the excitement for BLINKs.
BLACKPINK ended its solo contracts with its former label, YG Entertainment, in December 2023. In the same month, Jennie launched her independent company, ODDATELIER, and embarked on a new journey as the label's CEO and founder.
Following her, another band member, Lisa, launched her label LLOUD in February 2024 and took over Thailand with 240 massive digital billboards, along with billboards placed in the New York Times Square, Central Europe, to announce the arrival of her brand.
It was widely expected in advance that Jisoo and Rosé would soon follow suit and start their own labels. While rumors of the Flower singer launching BLISSOO began circulating on New Year's Day 2024, Rosé has been incredibly private about her future endeavors. Fans are excitedly waiting to see Jisoo carry out her solo endeavors as they wholeheartedly welcome the new CEO to the block.
Fans are excitedly waiting to see Jisoo carry out her solo endeavors as they wholeheartedly welcome the new CEO to the block.
