“Reap Sow update”: Internet reacts as Noah Schaffer gets suspended from job by his father after allegedly ripping posters of Israeli hostages

Noah Schaffer suspended after allegedly removing posters of Israeli hostages (Image via Twitter/@StopAntisemites)
Noah Schaffer suspended after allegedly removing posters of Israeli hostages (Image via Twitter/@StopAntisemites)

A Brooklyn man, Noah Schaffer, has been suspended from his job by his Jewish father after a video showing him tearing down posters of Israeli kids held hostage by Hamas went viral. The footage was shared by X user @StopAntisemites on Saturday, October 21, 2023, showing a couple being berated by a Jewish woman after they removed the posters and asked others to identify them.

Trigger Warning: The following clip contains the use of graphic language. Viewer discretion is advised.

The couple was later identified as 41-year-old Noah Schaffer who works as an executive strategist for the UX company, Human Factors International (HFI), and his wife Kelly Ann, who is a social worker affiliated with Urban Dove, New York. Kelly Ann has been arrested previously at an ICE Protest rally.

Soon Noah's father Eric Schaffer, informed his staff at HFI via an email that he had placed his son on unpaid leave for four months. Stating that Noah is "not an antisemite nor a supporter of Hamas," the elder Schaffer wrote:

"He now understands that his actions were reprehensible, he is deeply sorry and regretful. HFI’s senior management team and I personally, in no way condone his actions today. We are placing Noah on unpaid leave for the next four months."

Needless to say, internet users were quick to point out that Noah Schaffer was facing the consequences of his actions.

A comment reacting to the news (Image via Twitter/ @JimBearNJ1)
A comment reacting to the news (Image via Twitter/ @JimBearNJ1)

"Abra-ca-jobless": Netizens react to Noah Schaffer suspended from work by his own father

As news of Naoh Schaffer being placed on a four-month unpaid suspension spread, Twitterati was quick to criticize the 41-year-old. They joked about his previous job as a magician at the Upper West Side dinner show A Taste of Magic, stating that the suspension was his next "trick."

According to Daily Mail, it was a producer at the show that identified Noah in the footage.

Some users also remarked that he fell prey to propaganda. Here are some comments seen on X:

A comment reacting to the news (Image via Twitter/ @alexbland)
A comment reacting to the news (Image via Twitter/ @alexbland)
A comment reacting to the news (Image via Twitter/ @Apple748582331)
A comment reacting to the news (Image via Twitter/ @Apple748582331)
A comment reacting to the news (Image via Twitter/ @BREAKFASTat12)
A comment reacting to the news (Image via Twitter/ @BREAKFASTat12)
A comment reacting to the news (Image via Twitter/ @FactOverTruth)
A comment reacting to the news (Image via Twitter/ @FactOverTruth)
A comment reacting to the news (Image via Twitter/ @RachelMiniK)
A comment reacting to the news (Image via Twitter/ @RachelMiniK)
A comment reacting to the news (Image via Twitter/ @CityBureaucrat)
A comment reacting to the news (Image via Twitter/ @CityBureaucrat)
A comment reacting to the news (Image via Twitter/ @junger)
A comment reacting to the news (Image via Twitter/ @junger)
A comment reacting to the news (Image via Twitter/ @Eric_Biggz)
A comment reacting to the news (Image via Twitter/ @Eric_Biggz)
A comment reacting to the news (Image via Twitter/ @rutheday99)
A comment reacting to the news (Image via Twitter/ @rutheday99)
A comment reacting to the news (Image via Twitter/ @SeanGol87781770)
A comment reacting to the news (Image via Twitter/ @SeanGol87781770)

In his email, Eric Schaffer stated that the leave would allow Noah time to "learn more about his Jewish family history, reflect deeply, and make amends." He also expressed his horror at the attack on Israel and hoped for the safe return of hostages.

As the incident gained traction, Both Noah Schaffer and his wife Kelly deleted their social media accounts including LinkedIn.

Kelly's employer, Urban Dove has not released a statement at the time of writing this article.

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Edited by Prem Deshpande
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